Find Out on Snap
The Culture in the GCC is Uniquely Communal
The sense of identity, connection and belonging comes from the community. Family, friends, local customs and traditions are the essential ties that bind the GCC community together. It is not just part of their local customs and traditions but rather an emotional necessity.
The GCC region is experiencing a transformational societal and cultural change however the urge to keep in touch with our family, friends and community is cherished and has not changed over time despite how busy people have become.
Thanks to the way Snapchat is built around connecting people to their circle of friends, family and creators, and given the importance connections among GCC locals, Snapchat has become so seamlessly ingrained into the GCC’s social fabric.
Snapchat’s number one use case is staying connected with friends and family¹. Privacy, ephemerality and connecting with real friends were Snapchat’s early tenets. From the beginning, we’ve built safety and privacy into the design of Snapchat. Enabling people to be themselves online and allowing for authenticity and creativity, values cherished by the GCC community.
Snapchat is the best app for connecting with friends and family: In KSA, it is 2.3x² more likely to be used for connecting with others vs. the average of competitors.
It is also their favorite app for sharing meaningful moments when celebrating³.
This strong relevance to GCC culture makes Snapchat a unique place that is visited over 45³ times a day across the GCC on average and 50⁴ times a day in KSA on average.
As Snapchat became the go-to platform for real connections in the GCC, it also became a unique space for brands to gain influence alongside the trust people have in friends, family, and creators.
Shoppers in KSA and UAE consider close friends and family as the single most influential and trusted source when it comes to making the final purchase decision.
Brands Can Now Be Where Friends and Family Shop Together in the GCC
$385B⁵ in annual spending power in KSA & UAE amongst locals
In KSA, Snapchat is the #1 app⁶ for posting/sharing what consumers bought
Over 50%⁷ of Emirati DAU’s use Snapchat to share what they bought after a purchase
Brands appear more engaging and relevant on Snapchat than on other platforms
Brands on Snapchat are viewed as 3.5x⁸ more engaging than ads on other social apps
Brands on Snapchat are viewed as 2.4x⁸ more relatable than ads on other social apps
The audience in KSA sees ads on Snapchat in a more positive and playful context
Ads on Snapchat in KSA are viewed as 1.2x⁹ more positive than ads on other social apps
Ads on Snapchat in KSA are viewed as 1.4x⁹ more playful than ads on other social apps
