What are Snapchatters planning this festive season?
Shopping
What does the purchasing behavior look like for Snapchatters?
Snapchatters feel shopping is integral to the festive season, and they have purchasing power - 1 in 3 Snapchatters feeling more ready to celebrate and/or shop compared to last year's festive season1
50% of Snapchatters plan to spend between Rs. 1000-15000 this festive season1
62% of Snapchatters plan to purchase clothes, shoes, and accessories during the festive season1
According to eMarketer, all of the purchasing will happen on Mobile. And 80.8% of all e-commerce sales this year will come from mobile2
Trendsetting
How do Snapchatters influence purchasing among friends?
86% of Snapchatters like to share aspects of the festive season on Snapchat1
55% of Snapchatters like to share themselves and friends using festive Lenses/Filters1
49% of Snapchatters like to share celebrating at an event or party1
43% of Snapchatters are interested in using the Snap Map to see others' celebrations during the festive season1
Immersing
Snapchatters are creating new Festive traditions with AR
7 in 10 Snapchatters like to use the camera to capture special moments during the festive season1
During Diwali last year, Snapchatters engaged with AR Lenses over 70 Million times3
There was a 3x increase in Snapchatters' engagement on AR Lenses during Diwali Season 2020 vs 20194
Total daily time spent by Snapchatters in India watching Shows and publisher content increased by 150% year-over-year5