Pit Viper Turns to Snapchat to Boost Online Sales and Brand Awareness
Pit Viper is a sunglasses brand founded with a simple idea - don’t take life too seriously. Founded by two skiers with a passion for having fun, Pit Viper creates durable sunglasses that are affordable and demand respect + authority. With a goal of boosting online sales and driving more awareness for the brand, Pit Viper came to Snapchat.
Using Video Ads with Snap Pixel Implementation
Using high quality, in-house created Video Ads to showcase their unique and eye-catching products, Pit Viper was able to connect with their target demographic on Snapchat and speak to the laid-back essence of their brand. Early on, Pit Viper optimized their campaigns on Snapchat by implementing the Snap Pixel and launching several different conversion campaigns that drove massive return on investment. Additionally, PitViper was able to optimize their campaigns by utilizing location targeting to run ads near and around ski and snowboarding resorts and communities.