Business

Retailer Princess Uses AR To Sell Bedding

18

seconds Lens playtime

> 1

ROAS

+8 pts

Ad Awareness lift
The Story

It can be hard to get a good feel for how bedding and linen will look in your bedroom. Sure, you can see images of it, but it’s another thing to actually see how it looks in your own home. Home Interior Retailer, Princess, made an AR-Lens on Snapchat to make that possible.
The Solution
An AR Lens was developed to show users how different styles and designs of bedding would suit them. In selfie mode, the user could “try on” the different styles and easily swap between them. When flipping the camera to World mode, the users were presented with a bed in AR and with a tap, they could change the designs of the bedding to see how it would suit their own bedroom. A CTA-button in the AR Lens directed users to the product to purchase the products seamlessly. By using Ad Engagement Audiences, Princess’ agency, Viva Media was able to create a retargeting audience of all users that had played with the AR Lens, but not yet purchased any products. Viva Media targeted these users with Snap Ads optimized for conversions.
The Results

The results far exceeded Princess’ expectations, originally, they expected this to just be a fun branding effort at the top of the funnel, which it was. Users interacted with the AR Lens for an average of 18 seconds,1 increasing Ad Awareness by +8 percentage points.2 What’s even more interesting was that the AR Lens placement alone drove a ROAS>1,3 and when looking at the combined results of the AR Lens plus retargeting Snap Ads, the ROAS was even stronger!
“Super fun that the campaign performed as well as it did! Both in terms of lens engagement, but also in terms of more traditional marketing results such as awareness. Snapchat is a playful media we believe connects beneficial associations to our brand. Lastly, we are very satisfied with how the lens was built to our specific needs.”
Princess

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1Data from Snap Ads Manager as of November 29 - December 26, 2021
2Snap Inc. brand lift survey of 876 Snapchat users November 29 - December 26, 2021. Control n= 431 exposed n=445
3Data from Snap Ads Manager as of November 29 - December 26, 2021