Business

4.3m Snapchatters get an appetite for Lustucru Sélection

+13 points

lift in association with the message "Tastes irresistible" among users exposed to multiple formats.

+22 points

lift in ad awarness

12.2M

completed videos

4.3M

people aged 18-30 yo exposed to the campaign
The Story
Lustucru is the leading brand in the French pasta market. For the launch of its new product, "Gnocchi Roll à Poêler", the brand wanted to address a wide audience of Generation Z and people aged 18-30 with a large-scale campaign on TV and Snap.
 
The Solution
For this campaign, the brand had only one piece of content: a 20-second video advert produced for television.
The first challenge was to transform this into snackable content for Snap. With the agency The Source Snapchat came up with a campaign consisting of six 6-second videos: three Snap Ads that could be shown between friends' stories and three commercials, the non-skippable videos that appear in the 'Discover' tab.
The Results
In the three weeks of the campaign, 12.2m video views were completed³, reaching over 4.3m young people aged 18-30⁴. Its impact was particularly marked in terms of memorization, which rose by 22 points for the brand² and by 13 points for Lustucru being associated with the message "Tastes irresistible" among people exposed to multiple formats (commercials and Snap ads)¹.


“The campaign was a success thanks to the power of Snapchat with our target audience and thanks to the ability to adapt content to the platform’s codes.”
Benjamin de Valicourt - Chef de Produit Gnocchi à Poêler

Snapchat can help your business grow.

1Source : Kantar brand lift survey of 903 Snapchat users March 4, 2022 - March 28, 2022. Control n= 444 exposed n=459
2Source : Kantar brand lift survey of 903 Snapchat users March 4, 2022 - March 28, 2022. Control n= 444 exposed n=459
3Source: Snap Ads Manager, March 02 - March 25, 2022
4Source: Snap Inc. internal data March 02 - March 25, 2022