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Learn How Pricing Works with Snapchat Ads

Snapchat Ads fit any budget. You’re always in control of how much you spend and can start and stop your ads any time.

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You’re in Charge

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Choose your
goal

Get results across
a variety of objectives.

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Decide your budget

Set and manage daily
and lifetime spend limits.

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Control your
schedule

Start and stop your
Snapchat Ads any time.

See in Advance How Far Your Budget Can Take You

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When you set up your ad, you can see estimates of reach and results based on how much you want to spend. Then adjust as you see fit. Your ads will be shown to people who are most likely to respond to them.

Want website shoppers? Snapchat’s ad system will look for people in your audience who are most likely to click to visit your website.

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Get Started With Our Budget Recommendation

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You can spend as little as $5 a day, but we recommend at least $20-50 per day to help your ad complete the Exploration Phase, which our system uses to learn who in your audience is most likely to take action on your ad. The faster your ad completes the Exploration Phase, the sooner we can optimize its performance.

To help you get started, we’ll give you $75 in free ad credit when you spend $50.


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Snapchat ad of Moitie cosmetics
"The most important thing when choosing a platform to advertise on is whether we are going to get our money's worth or not. Snapchat makes it so much easier because we can start small and grow at our own pace."

- Sima Mosbacher, CEO + Founder, Moitie Cosmetics

Frequently Asked Questions

How much do Snapchat Ads cost?

It’s free to create a Public Profile. Beyond that, Snapchat advertising cost depends on how much you’re willing to invest to get the results you want.

What is the minimum spend for Snapchat Ads?

The minimum spend per day is $5, although we recommend $20-50 per day. This amount can help your ad quickly complete the Exploration Phase — the period when your campaign first launches. During that time (typically 4 days or more, depending on your campaign objective), our system focuses on determining the kind of people in your target audience who are most likely to respond to your ad. Over time, we prioritize the ad(s) that perform the best against your specific objective.

How can I optimize my budget?

  • Make sure the objective and the goal-based bid type you choose align with the results you want to achieve. Learn more about choosing an ad objective and goal-based bidding.

  • Your target audience should align with your customer profile or persona.

  • Install the Snap Pixel to drive more sales on your website.

  • Advanced tips:

    • Try different bidding strategies and experiment with suggested bids.

    • Learn more about the Snapchat ad auction to understand how it serves the right ads to the right people and then determines how much to charge the winning ad.

Can I promote my business for free on Snapchat?

Yes. Create a free Public Profile to feature your business on Snapchat with your customers. See how your Public Profile can help you engage more effectively, build a following, and sell your products and services.

See how far your budget can go with Snapchat Ads.

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