Drive Results with Snap’s
Immersive Ad Formats

Single Image or Video Ads

Try the format most recommended for new advertisers.

Reach new customers and make an impact with this versatile ad type. Single image or video ads can show up in the Stories and Spotlight ad placements.

Best for:

• Increasing awareness

• Getting more visitors to your website

• Remarketing

Single Image or Video Ad Requirements:

• File type: .mp4, .mov, .jpg, or .png

• Aspect ratio: 9:16

• Resolution: 1080x1920

• Length: 3-180 sec

Copy Requirements:

• Brand: Up to 25 characters with spaces 

• Headline: Up to 34 characters with spaces

Story Ads

Spark curiosity and drive engagement with Story Ads.

With Story Ads, Snapchatters can tap through a series of images or videos you curate.

Best for:

• Driving deeper engagement

• Educating viewers about your product

• Promoting special offers and timely messaging

Story Ad Requirements:

• File type: .mp4, .mov, .jpg, or .png

• Aspect ratio: 9:16

• Resolution: 1080x1920

• Video Length: 3-180 seconds

Copy Requirements:

• Brand: Up to 25 characters with spaces 

• Headline: Up to 34 characters with spaces

Collection Ads

Showcase your top products for Snapchat shoppers.

Collection ads make it easy for customers to browse and buy your products. Provide a range of products, and customers can click on links to buy from your shop or website.

Best for:

• Advertising in the Ecommerce space

• 'Always-on' advertising that keeps your business visible in the market

• Conversion objectives

Collection Ad Requirements:

• File type: mp4, .mov, .jpg, or .png

• Aspect Ratio: 9:16

• Resolution: 1080x1920

• Video length: 3-180 seconds

Copy Requirements:

• Brand: Up to 25 characters with spaces 

• Headline: Up to 34 characters with spaces

Commercials

Get your most important messages across in this non-skippable ad format.

Commercials are non-skippable for up to 6 seconds, but can be up to 3 minutes long. Commercial ads show up within Snap’s curated content.

Best for:

• Brand awareness
  

Standard Commercials are non-skippable 3 to 6 second ads, whereas Extended Play Commercials are 7 to 180 seconds, and only the first 6 seconds is non-skippable.

Commercial Requirements:

• File type: .mp4 or .mov (H.264 encoded)

• Aspect ratio: 9:16

• Resolution: 1080px x 1920px

• Length: 3-180 seconds, first 6 seconds are non-skippable

AR Lenses

Drive engagement and immerse your audience with Snap’s exclusive AR format.

Snapchat Lenses allow Snapchatters to experience your interactive AR ad through the camera. Raise awareness and engage your audience with this Snap-exclusive format.

Best for:

• Brand awareness 

• Engagement

• Conversions

Lens branding guidelines:

• Visible logo or brand name required on Face and World Lenses

• Avoid placing the brand logo where it may be obscured by UI elements or the carousel on the bottom of the screen

• The recommended logo placement is on the top left or top right under the UI elements

• Snapchat adds a 'SPONSORED' slug to the creative. This appears for only 2 seconds and doesn't show in users' Snaps

• With Lens Web Builder anyone can create an AR experience in minutes using hundreds of our free objects and animations.

AR Filters

Help Snapchatters add some flair to their Snaps with your custom filter.

Snapchat Filters enable Snapchatters to add your interactive filter to their Snaps. Raise awareness and engage your audience with this Snap-exclusive format.

With Lens Web Builder anyone can create an AR experience in minutes using hundreds of our free objects and animations.

Best for:

• Brand awareness 

• Engagement

• Conversions

Static Filters Requirements (.png files):

• Composition size: 945x2048

Moving Images Filters Requirements (.gif files):

• Composition size: 720px X 1560px

• Duration: 1 - 3 seconds