Dynamic Product Ads:
Built for peak performance.
Reach ready-to-buy shoppers with the right product, automatically
Smarter product ranking, more premium formats, stronger signal and partner integrations, all built to scale
A smarter, stronger DPA product
Snap DPA is built to help advertisers turn their catalog into more relevant, conversion-driven ads on Snapchat. Across creative, optimization, and activation, the product is designed to make it easier to reach high-intent shoppers and drive stronger performance.
How does it work?
Show the right products to the right shoppers
DPA that looks as good as it performs
Format upgrades make DPA more engaging, more interactive, and more elevated.
A clean, focused format that puts one product front and center
A richer browsing experience built for product discovery.
Storytelling and conversion in one unit – DPA's standout new format.
Built for always-on commerce performance
Scale product relevance across your catalog, without building thousands of ads by hand.
Personalized relevance
Smarter ranking shows people the products they're most likely to want.
Always-on efficiency
Automate performance at scale, across your entire catalog.
Enhanced creative
Modern, immersive formats elevate the ad experience.
Storytelling to conversion
Multi-Segment DPA format combines static storytelling with dynamic product recommendations, extending DPA from mid-funnel discovery to lower-funnel action.
Performance improvements advertisers can see
Our latest advances across formats, ranking, and signal are unlocking a new level of efficiency and ROAS—making DPA an even more powerful engine for growth.
Case study
Multi-Segment DPA can unlock stronger seasonal performance
In testing with Heat Wave Visual and Wpromote, Multi-Segment DPA outperformed standard Snap Ads with 106% higher ROAS and 137% higher CTR.
Get started with DPA on Snapchat
- Connect your catalog and signals
- Choose your format
- Launch and optimize
FAQ
What are Dynamic Product Ads?
DPA automatically turns your product catalog into personalized ads that show the right products to the right shoppers.
What's different about Snapchat's DPA now?
We've upgraded formats, ranking, signal, and partner integrations – so DPA looks more premium and performs more efficiently than before.
Is DPA only for lower-funnel performance?
No. DPA supports both mid- and lower-funnel outcomes, from clicks and landing page views to purchases and conversions. Multi-Segment further extends the experience by combining static storytelling with dynamic product discovery in one ad.
Do I need a partner to run DPA?
No. Snap provides the on-platform tools you need to set up and run DPA campaigns directly. Partners are optional and can provide additional support with catalog setup, signal implementation, creative optimization, and measurement if needed.
How does DPA compare to static Snap ad campaigns?
They're complementary: static ad campaigns shape demand through creative storytelling, while DPA scales personalized performance.
Find out what DPA can do for your brand
Whether you’re new to Dynamic Product Ads or revisiting them, Snapchat’s DPA now offers updated capabilities designed to help support your advertising goals