Drive Sales with Snapchat Ads

Let's get you started and on your way to promoting your online business. Here you'll find information on:

Why Snapchat Ads can help grow your business
Tools to help you design your ad
Ad formats that were built for online businesses like yours
How to set up Snap Pixel to measure and optimize
Launching your ad
Understanding campaign results with one centralized dashboard in Ads Manager

Why Advertise Your Online Business on Snapchat?

Get started with just $5

All businesses can advertise on Snapchat with just $5 a day. Take full control of your campaigns by setting daily and lifetime budgets, and placing spend caps.

Snapchatters shop on their phones

Snapchatters are 20% more likely to use their phone when shopping than they did a year ago², and hold a global spending power of $4.4 trillion.¹

Optimize your campaigns to drive more sales with the Snap Pixel

The Snap Pixel tracks website visits, online events, and sales. Build retargeting audiences to reconnect with Snapchatters who are interested in your products - all with the Snap Pixel.

Goal-based bidding and automated bidding strategies help you get noticed

Unlock goal-based bidding to optimize your Snapchat Ads towards your desired online actions. Use Snapchat’s automated bidding strategies to automatically optimize towards online events and conversions.

Options for Ad Design

The Creative Library is where you can design and manage creatives in your account. You can also search, filter, and browse through your ads. Now let's talk about some ways you can design your ads.

Upload Original Creative

Exercise your creative freedom to upload an ad that you've designed for your business.

Learn more here.

Instant Create

Instant Create allows you to create an ad in minutes. Simply input your website's URL and an ad will be generated using available assets on your site.

Learn more here.

Snap Publisher

Create ads with our free tool, Snap Publisher. Design ads from scratch or use a template. Plus, you can choose from our library of stock video and images!

Learn more here.

Creative Best Practices

Ad Formats that Showcase Your Products

Use Snapchat’s made-for-commerce ad formats to reach your target audience and drive sales.

Single Image or Video Ads

Single Image or Video Ads are full screen ads that can be used for many objectives. Simply add an attachment and enable Snapchatters to swipe up and take action.

Create Single Image or Video Ads

Collection Ads

Showcase a series of products.

Collection Ads appear in Stories, and showcase a series of products, giving Snapchatters a tappable way to browse.

Create Collection Ads

Story Ads

Reach Snapchatters with a series of ads.

Story Ads are a series of 3-20 Snaps that live alongside popular content tailored to Snapchatter’s preferences in the Discover section.

Create Story Ads

Personalize with Dynamic Ads

Dynamic Ads are a simple way to personalize ads for your customers. Show Snapchatters ads, built directly from your product catalog, that are tailored to them based on their actions taken on your site or in your app.

Create Dynamic Ads

Campaign Setup

When creating a campaign in Ads Manager, you can choose between two workflows to get started: Instant Create and Advanced Create.

Instant Create

Instant Create is a simplified way to create a campaign with a single ad. It includes a streamlined ad creation flow that leverages our most popular templates and simplified ad detail options, enabling you to publish an engaging creative without additional design resources.

Instant Create Guide

Advanced Create

Snapchat’s Advanced Create workflow lets you create multiple ad sets with more advanced targeting and bidding capabilities. You can also leverage the Snap Pixel to measure the impact of your campaigns and optimize accordingly.

Advanced Create Guide