Ecommerce Ad Spend Efficiency on Snapchat: New Research from Triple Whale

For growth-minded brands, efficiency isn't a nice-to-have, it's a necessity - that’s where Snapchat stands out. In an increasingly competitive and cost-conscious landscape, a May 2025 Triple Whale study, research from roughly 20,000 advertisers (~$3B in ad spend across platforms), found that Snapchat is delivering efficiency for scaling ecommerce brands.

The research reveals that despite being a smaller platform by spend share, Snapchat achieved a 7.5% ROAS improvement while most platforms declined¹. And, for this cohort of advertisers, Snapchat had the lowest CPA across all platforms².

“It’s critical advertisers pay close attention to efficiency in today’s ever-evolving landscape,” said Anthony DelPizzo, Director of Product Marketing, from Triple Whale. “Snapchat’s 7.5% improvement makes it a standout opportunity.”

The research also shows that Average Order Values continue to climb across channels³, signaling that amidst economic challenges, consumer spending remains relatively resilient. Brands advertising on Snap can tap into that spending. According to The Snapchat Generation Report (2025) 92% of daily Snapchatters include their friends in their shopping journey, and more than half send messages/pictures via Snapchat when shopping⁴.

Among the brands included in this study, apparel advertisers maintained the highest ROAS across platforms, and they’re excelling in visual storytelling to drive conversions⁵. Research from Snapchat, Publicis Media, and NRG double clicks on this:

• Creative storytelling continues to evolve with AI and AR. 77% of Snapchatters agree that visual search helps find apparel items faster and easier, compared to only 50% of non-Snapchatters⁶.

• Over 80% of Snapchatters say that social is a primary way to keep up with the latest fashion trends⁷.

Efficiency is an advertiser’s best friend. And, we’re all about friends here at Snap.