Snapchat Advertising Blog
News, tips, and insights
Learn how Snapcodes unlock exclusive brand content with AR, customization, and analytics to drive engagement, conversions, and loyalty.
Create utility-based AR experiences with Snapchat Ads to boost engagement, enable product visualization, and drive more conversions.
New research from Snap and Ipsos reveals how Snapchat has become an important step in the modern patient’s health journey, driving a high-intent audience from social discovery to real-world doctor-patient consultations
New research from Snapchat and Suzy reveals how Snapchat shapes the entire vacation journey - from initial inspiration to booking and even after travelers return home.
Snapchat is spotlighting solutions that capture attention and build brand awareness, alongside those that convert attention into purchases.
New research from Snapchat and Alter Agents explores the influential role family & friends, social channels & creators have on Snapchatters' tech product decisions.
New research from Snapchat and Alter Agents investigates what influences Snapchatters’ telco decisions and the unique role Snapchat plays in their purchasing journey.
Discover how January Digital drives growth for its clients in 2026, leveraging AI, unified measurement, media diversification, and full-funnel marketing.
As consumer journeys stretch across platforms, formats, and moments, marketers are faced with one unavoidable question: which channels are actually driving real business outcomes?
New research from Snapchat, Omnicom Media and Ipsos reveals the role of social platforms and creators impacting TV viewing decisions.
New research from Snapchat, OM and Ipsos reveals what drives movie going and the role of creators impacting viewing decisions.
Snapchat is the new B2B marketing destination. Reach influential decision-makers, entrepreneurs, and SMB owners. New GWI research reveals how.
