December 19, 2024

Unwrap the Power of Snapchat

The Holiday season is one of the most celebrated moments of the year globally, and it is one of the biggest sales opportunities for Brands as people are actively looking to shop, give and celebrate. It is a perfect time for brands to connect with their audience and beyond.

What Snapchatters Expect From Brands During the Holidays

The holiday season is one of the biggest sales opportunities for brands, as people are actively looking to shop, give, and celebrate. As Snapchat is all about sharing everyday moments with friends and family, this is the perfect time for brands to reach and engage with Snapchatters.

60%

of Snapchatters see Christmas as a time to ‘spend more time with friends/family’.¹

87%

of Snapchatters say ‘I plan to celebrate Christmas at home this year with family and friends’.²

To understand how Snapchatters celebrate, shop, and engage with brands during the holidays, we commissioned a new research study with National Research Group, covering 10,960 consumers across 12 markets. This study shows that Snapchatters plan early for the holiday season, discuss with friends and family before making purchases, and look to brands for inspiration.

1. Finding the Perfect Gift

During the holiday season, Snapchatters put a lot of effort into finding the perfect gift for the people they love, are ready to splurge — and start planning early on.

Only 12%

of Snapchatters wait until December to start planning for their Christmas shopping.

89%

of Snapchatters ‘want to find the perfect gift for my friends or family’.³

60%

of Snapchatters say ‘I keep a year-round list of potential gifts, tailored to my loved ones’ interests’.⁴

81%

of Snapchatters anticipate spending more or the same this year for Christmas than last year.⁵

2. Taking Friends Along the Purchase Journey

For Snapchatters, friends and family play a pivotal role in shaping the purchasing experience. Snapchat stands out as the go-to platform for collaborative shopping, where Snapchatters turn to each other to share ideas, seek real-time feedback, and get advice before making a purchase.

Snapchat is the #1 platform used by Snapchatters to share ideas and plans with friends and family.⁶

Snapchat is ‘the best way for me to shop with my friends even when they’re not with me’, compared to other platforms.⁷

Snapchat is the #1 platform used by Snapchatters to post/share about what they bought.⁸

3. Brands Help Snapchatters Get Creative

When it comes to brand engagement during the holidays, Snapchatters turn to brands to get inspired about new products and ideas. By creating memorable holiday experiences on Snapchat, brands can earn the loyalty of Snapchatters and foster long-term connections.

72%

of Snapchatters say ‘Brands or products that help me get creative become my go-to brands for future celebrations’.⁹

72%

of Snapchatters say ‘Brands or products that acknowledge and support celebrations I care about feel more relevant to me’.¹⁰

71%

of Snapchatters say ‘I expect brands to inspire me with new products or ideas during celebration periods.¹¹

As Snapchatters are actively seeking inspiration during the holidays, this creates a prime opportunity for brands to engage early and often. With our range of advertising tools like AR, Takeovers products, and Creator collaborations, brands can craft immersive, impactful experiences that capture attention and drive lasting engagement throughout the season.

64%

of Snapchatters say they would visit a brand’s website/store after seeing an intriguing ad on Snapchat for a holiday they are gearing up for.¹²

71%

of Snapchatters say they are more likely to purchase a product after watching a story from friends and family.¹³

68%

of Snapchatters say Snapchat is a good place to use AR.¹⁴

4. From Christmas to New Year

The holiday season extends far beyond Christmas — planning and shopping begins a few months in advance, and the momentum continues into the new year. In fact, many Snapchatters start preparing for New Year's celebrations in December, dedicating the week after Christmas to rening their plans. During this time, they turn to brands for fresh ideas on how to celebrate, what to eat and drink, and how to dress or decorate, and they eagerly share their nds and inspiration with friends and family. Importantly, New Year’s Day is one of the key days for engagement on Snapchat, as Snapchatters seize every opportunity to share this moment with the people they love. This presents a prime opportunity for brands to connect, inspire, and drive engagement well past the holidays.

73%

of Snapchatters plan
to ‘attend a NY’s party
this year with friends’.¹⁵

The Countdown Is On

The holiday season oers brands a unique opportunity to connect with consumers in meaningful, impactful ways and to get in front of our highly engaged community of 850 million monthly active users who want to create magical memories with friends and family.

Do you want to build the perfect holiday campaign? Contact your Snap Sales team!

Snapchat can help your business grow.

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