It’s time for an

Augmentality Shift

When it comes to Augmented Reality and its full potential, brands are missing out by only seeing the tip of the iceberg. We have research to help view AR through a different lens.

We teamed up with Ipsos for our biggest Augmented Reality research study to date, covering 16 markets and speaking to over 25,000 people to uncover what consumers and brands really think about AR. Our research revealed more than just numbers – it unveiled the accelerating expectations of consumers, unearthing the significant gap between consumers and brands. The technology is here, the consumers are fluent, and the competition is onboard. But don’t just take our word for it…

AR technology has evolved rapidly. It’s estimated that by 2025 around 65% of people in Australia will be using AR and almost all people who use social / communication apps will be frequent AR users. ¹ Consumers are striding ahead and brands need to catch up.  

AR is not just fun and games. 91% of brands think AR is primarily for fun, while only 49% of consumers think of it this way. 

AR is also a powerful tool to enrich the world around you, connect with others and fuel self-improvement.

Thanks to its immersive “try-on” technology, AR gives consumers confidence about how a product will look and fit, enabling them to make more accurate choices. This can result in less returns, helping brands to save money and reduce their environmental impact overall. Brands and consumers already using AR see the potential.

68% of brands claim the number of returns a customer makes will be reduced by AR. ⁸