BIGO LIVE Sees Tremendous Success on Snapchat in Acquiring New Users and Engaging With Their Existing Audience

BIGO LIVE is a world leading live-streaming platform where users can livestream their favorite moments, make friends from all around the world, and watch 24/7 livestream to kill boredom. With 300 million users across 150+ regions, they provide these audiences with the best place to showcase their talents and stay connected in a positive, healthy and creative way. Their key objective on Snapchat is to reach new users and engage with Snapchatters who stay closely connected with their friends and family.

BIGO LIVE worked with the agency, AdTiger, to test and discover the best performing creatives in Snap Ads. They found the engaging vertical and full-screen creatives attracted users’ attention and helped acquire more high-value users from the United States and Saudi Arabia. They also saw a 25% higher 24 hour retention rate than other platforms in the United States and a 33% higher 24 hour retention rate than other platforms in Saudi Arabia. They were also able to achieve a higher D7 ROI by targeting the most engaged users with app install goal-based bidding. ¹

With the success using Snap Ads, BIGO LIVE has applied the same method in Story Ads in an attempt to scale up the volume of users, and they plan to dive deeper into Snapchat Ads and unlock more capabilities in the future.