Business

Shopping Season Checklist

During the festive season, many businesses, just like yours, that are focused on generating awareness run ads on Snapchat. Snapchat is where businesses can easily reach 75% of 13 to 34-year-olds. Even better: many daily Snapchatters do not use other platforms every day. Now is the ideal time to get the word out about your business, and by following our proven best practices, Snapchat can help you achieve your goals for the festive season. Find our full guide below or book a call with a Snapchat Ads Specialist. We’re here to help you every step of the way.

Seasonal Shopping Checklist

1

Get the Data Right

  • Install your pixel and check your events are firing in the “Events Manager” tab
  • Upload a custom audience based on your existing customers or audience
  • Create a custom audience based on Page View events

2

Creative is Your Biggest Lever

Before launching your creative, check your ads against these 5 best practices!
  • Keep Ads Short - Land your key message in 5 seconds
  • Style Ads Like User Content - Make your videos look native to Snap
  • Have a Clear Call To Action - Tell Snapchatters what you want to do after seeing the Ad
  • Use Audio - Use audio to support your video content (80% of Snaps are played with Sound ON)
  • Have a Hero Message - Have one clear point as to why Snapchatters should choose your business

3

Beat the competition, at the most competitive moments

  • Broaden Your Targeting - Keep audience sizes >1M in as many ad sets as possible
  • Bid Aggressively - Test target cost bidding, set your bid at 2-3X the recommendation for key dates
  • Tell Snapchatters about Sales - Have any sales/offers front and centre in your ad copy
  • Rotate Your Creative - Always test 2-3 creatives per Ad Set and rotate creatives every 2-3 weeks
  • Be Patient - Allow 7-10 days for Ads to fully optimise!

4

Build a tried and tested campaign...