Seasonal Shopping Checklist
1
Get the Data Right
Install your pixel and check your events are firing in the “Events Manager” tab
Upload a custom audience based on your existing customers or audience
Create a custom audience based on Page View events
Create a custom audience based on your CRM list (Then create a lookalike)
2
Creative is Your Biggest Lever
Before launching your creative, check your ads against these 5 best practices!
Keep Ads Short - Land your key message in 5 seconds
Style Ads Like User Content - Make your videos look native to Snap
Have a Clear Call To Action - Tell Snapchatters what you want to do after seeing the Ad
Use Audio - Use audio to support your video content (80% of Snaps are played with Sound ON)
Have a Hero Message - Have one clear point as to why Snapchatters should choose your business
3
Beat the competition, at the most competitive moments
Broaden Your Targeting - Keep audience sizes >1M in as many ad sets as possible
Bid Aggressively - Test target cost bidding, set your bid at 2-3X the recommendation for key dates
Tell Snapchatters about Sales - Have any sales/offers front and centre in your ad copy
Rotate Your Creative - Always test 2-3 creatives per Ad Set and rotate creatives every 2-3 weeks
Be Patient - Allow 7-10 days for Ads to fully optimise!
4
Build a tried and tested campaign...
