The Truth Behind the Snapchat Story
It’s time to separate fact from fiction on the Snapchat front. More than funny filters and ghostly greetings, Snapchat is a crucial tool in today’s commercial landscape.
More Users
Snapchat’s audience is bigger than you think. In fact, its popularity has been growing steadily, with a 10% year-on-year increase in daily active users and 21 million monthly active users in the UK, on average.² Snap’s innovative technology not only encourages user interaction, but also helps brands to promote their products in a bolder way, under a brighter spotlight, leading to bigger success.
More Reach
Far from the sole reserve of Gen Z, Snapchat is also a must for mobile-first Millennials whose spending power increases as they progress in their respective careers. As a tech-savvy, digital-fluent generation, they use Snapchat to shop, share and socialise – and shrewd brands know it.
More Impact
There’s a simple reason why more and more businesses are choosing to advertise on Snapchat – and it’s because it drives real results. In Q1, ongoing momentum with our 7-0 Pixel Purchase optimisation model led to more than 75% increase in purchase-related conversions year-over-year.⁵ Not only is it a trusted, brand-safe environment with a range of tools and solutions, but it enables authentic connection with consumers, which drives reach, retention and results.
More Creativity
Snap technology means brands can promote their products in a bolder way, under a brighter spotlight, leading to bigger success. And it’s been working. 85% of Snapchatters feel more confident in their purchases as a result of using AR.⁷
Get in Touch
Getting inspired is easy and getting in touch is even easier.
Check out Snapchat's Success Stories and launch your first campaign easily with Ads Manager Platform! You can also contact our team if you have any questions on how to set up your first campaign.
Get started on your Snapchat journey now!