The Truth Behind the Snapchat Story
It’s time to separate fact from fiction on the Snapchat front. More than funny filters and ghostly greetings, Snapchat is a crucial tool in today’s commercial landscape.
Snapchat’s audience is bigger than you think. In fact, its popularity has been growing steadily, with a 10% year-on-year increase in daily active users and 21 million monthly active users in the UK, on average.² Snap’s innovative technology not only encourages user interaction, but also helps brands to promote their products in a bolder way, under a brighter spotlight, leading to bigger success.
Far from the sole reserve of Gen Z, Snapchat is also a must for mobile-first Millennials whose spending power increases as they progress in their respective careers. As a tech-savvy, digital-fluent generation, they use Snapchat to shop, share and socialise – and shrewd brands know it.
There’s a simple reason why more and more businesses are choosing to advertise on Snapchat – and it’s because it drives real results. In Q1, ongoing momentum with our 7-0 Pixel Purchase optimisation model led to more than 75% increase in purchase-related conversions year-over-year.⁵ Not only is it a trusted, brand-safe environment with a range of tools and solutions, but it enables authentic connection with consumers, which drives reach, retention and results.
Snap technology means brands can promote their products in a bolder way, under a brighter spotlight, leading to bigger success. And it’s been working. 85% of Snapchatters feel more confident in their purchases as a result of using AR.⁷
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