The Truth Behind the Snapchat Story

It’s time to separate fact from fiction on the Snapchat front. More than funny filters and ghostly greetings, Snapchat is a crucial tool in today’s commercial landscape.

Designed as an antidote to social media, audiences flocked and advertisers followed. Favoured by savvy businesses that understand its power, Snapchat is a go-to for brands eager to reach more people across more demographics with more impact than ever before. 
 
Fallen for Snapchat fiction? Let’s take a look at the facts.

A Snapchat graphic that reads - 422 million daily active users worldwide.¹

More Users

Snapchat’s audience is bigger than you think. In fact, its popularity has been growing steadily, with a 10% year-on-year increase in daily active users and 21 million monthly active users in the UK, on average.² Snap’s innovative technology not only encourages user interaction, but also helps brands to promote their products in a bolder way, under a brighter spotlight, leading to bigger success.

A visual graphic that reads - Snapchat reaches over 75 percent of 13-34 year olds in the UK.³

More Reach

Far from the sole reserve of Gen Z, Snapchat is also a must for mobile-first Millennials whose spending power increases as they progress in their respective careers. As a tech-savvy, digital-fluent generation, they use Snapchat to shop, share and socialise – and shrewd brands know it.

Graphic image that reads - small and medium sized advertisers on Snapchat increased by more than 85 percent year-over-year.⁴

More Impact

There’s a simple reason why more and more businesses are choosing to advertise on Snapchat – and it’s because it drives real results. In Q1, ongoing momentum with our 7-0 Pixel Purchase optimisation model led to more than 75% increase in purchase-related conversions year-over-year.⁵ Not only is it a trusted, brand-safe environment with a range of tools and solutions, but it enables authentic connection with consumers, which drives reach, retention and results.


A Snapchat graphic that reads - Over 300 million Snapchatters engage with AR every day, on average.⁶

More Creativity

Snap technology means brands can promote their products in a bolder way, under a brighter spotlight, leading to bigger success. And it’s been working. 85% of Snapchatters feel more confident in their purchases as a result of using AR.⁷


Get in Touch

Getting inspired is easy and getting in touch is even easier.

Check out Snapchat's Success Stories and launch your first campaign easily with Ads Manager Platform! You can also contact our team if you have any questions on how to set up your first campaign.

Get started on your Snapchat journey now!

ContactUK@Snapchat.com

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Snap Inc internal data Q1 2024 vs Q1 2023 (Earnings Release Q1’23)

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Snap Inc internal data Q1 2024

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Snap Inc internal data Q1 2024

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Q1 Investor letter

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Snap Inc. internal data Q1 2024 vs. Q1 2023.

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Snap Inc internal data Q4 2023 (Earnings Release Q1'23)

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2022 Alter agents study commissioned by Snap Inc and Publicis Media I Base: UK Shoppers (n=1000), Base: UK Snapchatters (n=526), UK Non-Snapchatters (n=152) I Q: How much do you agree with the following statements about AR technology and shopping?

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Snap Inc internal data Q1 2024 vs Q1 2023 (Earnings Release Q1’23)

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Snap Inc internal data Q1 2024

3

Snap Inc internal data Q1 2024

4

Q1 Investor letter

5

Snap Inc. internal data Q1 2024 vs. Q1 2023.

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Snap Inc internal data Q4 2023 (Earnings Release Q1'23)

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2022 Alter agents study commissioned by Snap Inc and Publicis Media I Base: UK Shoppers (n=1000), Base: UK Snapchatters (n=526), UK Non-Snapchatters (n=152) I Q: How much do you agree with the following statements about AR technology and shopping?