SUCCESS STORY
Samsung
In a move that proved the power of a multi-format strategy, Samsung leveraged Commercials and Story Ads to promote its new product, driving higher brand favourability and boosting action intent among its target audience.
Samsung
In a move that proved the power of a multi-format strategy, Samsung leveraged Commercials and Story Ads to promote its new product, driving higher brand favourability and boosting action intent among its target audience.
Samsung’s multi-format approach drove stronger results across the funnel, proving its influence on consideration and future choice.
When compared to single-format exposure, multiple formats drove 6x stronger action intent and +8pp higher brand favorability. Furthermore, Commercials alone delivered a +17pp lift in action intent 1.
Across the study, all formats drove significant lift in Action Intent, reinforcing Snapchat’s strength in driving lower-funnel outcomes.
Committed to consistent innovation, Samsung recently decided to evaluate its Snapchat strategy. Rather than relying on a single ad format to promote the Samsung Miracle campaign, the technology brand leveraged a multi-format approach.
From human-centric to product-led, Samsung’s creative showcased the model’s features in a series of sleek Commercials and Story Ads during a 5-week campaign.
