Homely Store Scores a 66% Boost in ROAS during Ramadan

Effective Solutions for Unique Challenges

Homely Store is an online home goods and furniture retailer, offering a curated selection of stylish and affordable home decor, furniture, and household items. We’re talking lamps, bedside tables, rugs, and so much more.

Despite their impressive product range, Homely Store encountered some challenges in their efforts to prepare for a boost in shopping ahead of Ramadan season. The team’s social advertising strategy targeted a broad audience and resulted in a high cost per purchase. In addition to addressing these inefficiencies, they also aimed to exceed their 3x return on ad spend during the Ramadan season and Q1 — this proved to be particularly difficult due to the required nuanced approach that aligns with the holy month’s spiritual significance while keeping customers engaged.

Tough stuff, right?

Finding a Home at Snapchat

To tackle these challenges, the team at Homely Store partnered with Snapchat to revamp their ad creative strategy. They decided to showcase product features through user-generated content (UGC) and, based on insights from previous campaigns, refined their target audience to women aged 35 to 40.

They knew refining their target audience could yield significant results, but UGC — a form of social proof that’s easily repurposed and puts authenticity front and center — is still something many advertisers have yet to embrace, and Homely couldn't imagine the impact the proverbial stamp of approval from actual customers would generate.

To top it off, they went all out with their bidding strategy, opting for a max bid to ensure a high return on ad spend throughout the Ramadan season. And let's not forget about their savvy move to implement other top-notch solutions like Conversions API and 7/0 delivery (a new optimization window that has led to lower cost-per-purchase and higher ROAS for a significant number of Snap’s advertisers).

A Homerun for Homely

The results of their strategic actions were truly remarkable. Their return on ad spend surged by an incredible 66%, and total purchases skyrocketed by a whopping 98%. They achieved a ROAS of 7, which was an astonishing 77% higher than the industry benchmark. Notably, the total purchase value also surged by an impressive 61%.

Homely Store's success serves as a testament to the power of smart digital marketing combined with a killer product offering. It's truly impressive to see how strategic moves and innovative digital marketing initiatives can drive such remarkable results.