YOUR GUIDE TO SHOPPING SEASON ADVERTISING 2025

Holidays in a Snap

It’s the most wonderful time of the year! Over 932 million people come to Snapchat to connect with what matters most: family & friends.¹

While they’re there, Snapchat sparks discovery. 56% of users are open to new brands.²

Reach shoppers and turn seasonal demand into measurable sales.

Create an Ad

Win Early Shoppers Before
the Rush

of Snapchatters start shopping for holiday gifts in September and October, or earlier.²

Tip: Launch your holiday ahead of the curve to align with high-intent early shoppers and benefit from lower auction competition.

Inspire Sharing and
Discovery

of Snapchatters are likely to send or receive gift ideas via Snapchat this holiday season.²

Tip: For the first time ever, reach Snapchatters in the Chat feed with Sponsored Snaps. Try using a mix of ad formats to maximize visibility and impact across the app.

Turn Shoppers into
Buyers

of Snapchatters wait until November and Dec to make most of their gift purchases.² 42% are waiting for sales or promo codes.²

Tip: Capture late stage buyers with limited-time offers, promo codes, and last minute gift ideas that turn intent into action.

Create an Ad

Téléchargement : manuel de stratégie publicitaire pour les fêtes de fin d'année 2025

Guidez les acheteurs de l'inspiration au paiement grâce à notre manuel de stratégie publicitaire pour les fêtes de fin d'année 2025. Vous y trouverez des stratégies mois par mois, des bonnes pratiques et des conseils de dépannage pour stimuler vos résultats de fin d'année.

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Aéropostale

Aéropostale broke through the holiday noise with an interactive AR Lens on Snapchat. Their gift randomizer turned festive fun into brand engagement, driving shareability, discovery, and standout seasonal impact.

2x

Ad awareness lift vs. benchmarks³

3x

Brand favorability lift vs. benchmarks³

1,9x

Share rate lift vs. benchmarks³

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Snapchat delivers simple and effective ad solutions designed to help your brand reach the right
audience when it matters most.

New: Sponsored Snaps

Jump out of the scroll and into the chat with Sponsored Snaps. Chat is where Snapchatters are most engaged, with 85% of Snapchatters using it on a regular basis.⁶

Snaps sponsorisés

More Ad Solutions

Appareil photo

Suscitez l'engagement de votre audience avec des Lenses interactives en RA. Renforcez la notoriété, attirez l'attention et créez du lien grâce à des publicités immersives via l'appareil photo.

Publicités image unique ou vidéo

Essayez ce format plein écran pour mettre en avant votre marque, informer les acheteurs et générer du trafic, afin de vous aider à atteindre vos objectifs tout au long de l'entonnoir de conversion.