Business

VOXI shared endless social media. Awareness grew 9 points.

The Story

VOXI is the mobile network that provides its customers endless social media without eating into their data packages. VOXI wanted to raise awareness of their brand and its proposition of “Endless Social Media” among Snapchatters, while maximising reach among their target audience of 16–30 year olds.

The Solution

VOXI worked with Creative Agency, Ogilvy, to create bespoke, platform-specific video assets. Creative ensured that the VOXI brand and ‘Endless Social Media’ message was upfront and throughout. The AR Lens mirrored one of the video assets to ensure consistency across creative formats, and encouraged users to “tap” for Endless Social Media and experience a range of popular AR features such as sunglasses and animal ears.

The Result

Overall, brand uplift metrics were incredible, achieving above benchmark results for measurement studies in the UK. Thanks to creative best practices and a multi-product strategy that included an AR Lens, Snap Ads, and Commercials, the campaign resulted in an +9 point lift in brand awareness.¹