Sweat hit peak performance and saw a 410% lift in signups.

The Story

Sweat is a health and fitness app that connects a community of women with world-leading trainers, technologies, content, and products — all with the goal of helping enable women to lead their best lives.

The start of the new year is a key selling period for Sweat, as people are actively setting out to improve their health. Sweat partnered with Snapchat and created an AR Lens Experience that helped bring wellness right into the worlds of Snapchatters.

The Solution

Sweat worked closely with Snapchat’s Creative Strategy team to produce a first-of-its-kind body-tracking AR Lens, emulating Sweat’s fitness routines for Snapchatters to follow through the Camera.

This AR Lens technology utilised Snapchat’s latest goal-based bidding strategies, focusing on App Installs from the AR Lens itself.

The Result

Sweat leveraged the new-to-market body tracking AR Lens technology on Snapchat to maximum effect. It worked hard as part of a multi-product campaign that hit Sweat’s performance goals of engaging incremental audiences, driving awareness, and fulfilling lower-funnel conversion objectives. The AR Lens contributed to a 410% lift in signups for Sweat! ¹