1 2022 Global Crowd DNA Study commissioned by Snap Inc. | Base: Daily Snapchatters = 8100 Daily TikTok = 6482 Daily Instagram = 7516 Daily Facebook = 7244 Daily Messenger = 6323 Daily WhatsApp = 6822 Daily Twitter = 5113 | Q: Which of the following moments do you enjoy sharing or celebrating on each app? (NET: When I’ve bought something I love, When I’m shopping)
2 Source: Snap analysis of data from Dentsu Attention Economy study conducted by Lumen, Phase 2 US + UK, 2020
3 2022 Global Crowd DNA Study commissioned by Snap Inc. | Base: Gen Z (n=4,778), Millennials and Gen X (n=11,222)Q: E2. Now, thinking about the way you shop, which of the following do you do more of now compared to before the pandemic?
4 2021 Alter Agents study commissioned by Snap Inc.
5 Crowd DNA x Snap, Generation Snapchat - Global Report, 2022 Global Crowd DNA Study commissioned by Snap Inc. | Base: Snapchatters N = 8,100 | Q: What are the reasons why you’d want to use AR for shopping? (NET of all codes except “I wouldn’t be interested in using AR for shopping”)
6 Crowd DNA x Snap, Generation Snapchat - Global Report, 2022 Global Crowd DNA Study commissioned by Snap Inc. | Base: Snapchatters N = 8,100 | Q: How much do you agree with the following statements about Augmented Reality (AR) in general?)
7 Harvard Business Review & Shopify, “How AR Is Redefining Retail in the Pandemic,” October 7, 2020.