Business

Immerse in Every Moment with Snapchat this Festive Shopping Season

  • To multiply performance
  • To be the app everyone downloads
  • To be in every shopper’s cart

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Today’s Influential Digital Decision Makers

Snapchatters are leading the
way in how their generation
researches, shops and shares
the brands and products they love.
Snapchat is the
#1 platform
for sharing purchases and
shopping experiences.1

Every Moment is a Conversion Opportunity

Preparing

Snapchatters prepare for all occasions by discovering, researching and sending gift ideas for family and friends.

Gifting

Snapchatters use Snapchat to make purchases and share the gifts they’re giving and receiving throughout the season.

Celebrating

Snapchatters celebrate all season long, sharing the joy of festive moments with friends and family on Snapchat.

Turn Every Piece of
Content Into Commerce.

Snapchat ads drive
5x more attentive seconds
than competitors (TV and streaming).2
Gen Z is more likely to
buy an item that they’ve
experienced first using AR
than millennials and Gen X.3
Snapchat branded AR
experiences deliver a
higher immersion score (61)
than the average for branded
AR experiences across FB,
IG and TikTok (56).4

Multiply Performance All Season Long

Maximise your potential for the highest returns with a
multi-format approach from September through January.
93% of Snapchatters are interested in using AR for shopping.5
66% of Snapchatters say AR experiences feel more personal.6
Interacting with products via AR leads to 94% higher conversion rate.7
1 2022 Global Crowd DNA Study commissioned by Snap Inc. | Base: Daily Snapchatters = 8100 Daily TikTok = 6482 Daily Instagram = 7516 Daily Facebook = 7244 Daily Messenger = 6323 Daily WhatsApp = 6822 Daily Twitter = 5113 | Q: Which of the following moments do you enjoy sharing or celebrating on each app? (NET: When I’ve bought something I love, When I’m shopping)
2 Source: Snap analysis of data from Dentsu Attention Economy study conducted by Lumen, Phase 2 US + UK, 2020
3 2022 Global Crowd DNA Study commissioned by Snap Inc. | Base: Gen Z (n=4,778), Millennials and Gen X (n=11,222)Q: E2. Now, thinking about the way you shop, which of the following do you do more of now compared to before the pandemic?
4 2021 Alter Agents study commissioned by Snap Inc.
5 Crowd DNA x Snap, Generation Snapchat - Global Report, 2022 Global Crowd DNA Study commissioned by Snap Inc. | Base: Snapchatters N = 8,100  | Q: What are the reasons why you’d want to use AR for shopping? (NET of all codes except “I wouldn’t be interested in using AR for shopping”)
6 Crowd DNA x Snap, Generation Snapchat - Global Report, 2022 Global Crowd DNA Study commissioned by Snap Inc. | Base: Snapchatters N = 8,100 | Q: How much do you agree with the following statements about Augmented Reality (AR) in general?)
7 Harvard Business Review & Shopify, “How AR Is Redefining Retail in the Pandemic,” October 7, 2020.