1 Sprout Social 2023
2 All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1172 adults. Fieldwork was undertaken between 5th - 14th September 2022. The survey was carried out online. The figures have been weighted and are representative of all KSA adults (aged 18+)
3 Media & Me, Kantar, 2020
4 2022 Neuro-Insights study commissioned by Snap Inc.
5 2022 Amplified Intelligence study commissioned by Snap Inc. and OMD
6 2022 Ipsos Augmentality Shift Study commissioned by Snap Inc. UAE & KSA
7 Snap MENA AR Meta Analysis Q1'2021 - Q3'2022
8 Snap Inc. internal data November 9 - November 13, 2023
9 Data from Snap Ads Manager as of November 9 - November 13, 2023
10 Snap Inc. internal data November 9 - November 13, 2023
11 Snap inc internal dara Nov. 9-12, 2023
12 Snap inc internal dara Nov. 9-12, 2023
13 Data from Snap ads manager as of Nov. 9-23, 2023