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Real business results, powered by augmented reality.

Snap AR has revolutionized how businesses connect with their audiences and drive results.

Over 200 million Snapchatters engage with AR every day on average.²
On average, our Daily Active Users interact with AR nearly 30x every day.³

The most powerful camera in the world.

Augmented reality is the digital layer that enhances the world around you, and is a powerful tool for connecting with customers and driving results. See how businesses have tapped into the power of Snap AR and found success at every stage of the purchase funnel.

Snapchatters set foot in adidas' virtual store 3.4 million times.

1 miljoen fans begonnen op de juiste voet door het passen van nieuwe Vans op Snapchat.

Ils ont affiché leurs fiertés avec Yubo. 3 millions de Snapchatters l'ont vu.

Stadium satte personbästa när Snapchattare provade deras nya löparskor från Asics i över 1 minut.

3 miljoner människor satte färg på vardagen genom att prova H&M Beautys nya nagellack på Snapchat.

Oatly fick nästan 900 000 Snapchattare att sjunga med till ”Wow no cow”.

Coop Prix’ maskott, dovendyret, ga nesten 1 million klemmer.

ice fikk Snapchattere til å konkurrere i skiløypene mer enn 1.5 millioner ganger.

Sørlandschips ga liv til logoen sin. Kjennskapen økte med 119%.

1,8 miljoen Snapchatters bezochten Tommy Jeans' eerste virtuele winkel.

Een geval van perfecte timing. De nieuwe Galaxy Watch4 van Samsung is meer dan 1,3 miljoen keer uitgeprobeerd.

Perrier a entrainé dans la danse plus de 2 millions de Snapchatters.

AR is redefining the commerce experience.

Augmented reality is the new consumer experience that can’t be ignored. In fact, 55% of AR shoppers believe that AR is now more important for browsing and shopping.⁴

89% of Snapchatters are
interested in try-on
AR experiences.⁵
79% of Snapchatters are
interested in world AR
experiences to visualize
products in a space.⁵

Snapchat was built for this.

From ecommerce to awareness, Snapchat has an AR solution for your business objective. Our full suite of best-in-class tools can help you get started.

Creator Marketplace

Search for and connect with Lens Creators, Developers, and Partners within Snap’s AR ecosystem.

Camera Kit

Developers can bring the power of Snap AR into their own products, creating unique AR experiences in their apps.

Lens Web Builder

Brands and agencies can create branded AR experiences through our templates with no coding experience required.

Lens Analytics

Bring rich detailed insights into Lens engagement, beyond view counts and shares with anonymous, aggregated data.
1Harvard Business Review Article, “How AR is Redefining Retail in the Pandemic”
2Snap Inc. internal data Q2 2021.
3Snap Inc. internal data Q3 2019. See Snap Inc. public filings with the SEC.
42021 Global Deloitte Digital Study commissioned by Snap Inc.
Base = Total used AR for shopping (n=3,072)
Q: Think about how your life has changed as a result of COVID-19 and pandemic restrictions. How, if at all, has COVID-19 changed the importance of AR in your life? AR makes browsing and/or shopping more rewarding/fun
52020 Alter Agents study commissioned by Snap Inc. Base: Snapchatters (N=803), Non-Snapchatters (N=201) QA2: “Below is a list of AR Experiences that a social media company is considering for this holiday season. With these AR Experiences, you would try on something, using your phone camera to see how different objects appear on your face, head, or body (e.g., selfie filters.) With these AR Experiences, you would use your outer-facing camera to see how different objects would look in the space around you. How appealing are the following AR Experiences?” T2B.