Bid reduction: If the campaign is delivering in full but achieving a result above your goal, reduce the bid price to work harder at getting a result closer to your goal.

Change bid type: Test alternative bidding strategies, like using Max Bid toward target KPIs to ensure no overspending outside your goal.

Change bidding event: If you’re bidding down the funnel on conversions, reduce your budget and run mid-funnel objectives like add to cart events or page views. You can then build retargeting audiences to test conversion against.

Find top-performing SLCs: View active campaign insights to see the top-performing segments and test these in separate ad sets to see performance increases.

Test Lookalikes on SAM and Engagement Audiences: If you haven’t already, test these two key audiences on a balanced setting.

Keep audience size at 1M+ reach: This ensures the auction has enough room to optimize to find Snapchatters most likely to hit your objective. You can also consolidate ad sets to boost reach, like grouping SLCs.

Use a full-funnel strategy: Make sure you balance prospecting and conversion-focused campaigns to improve brand recognition.

Test new creative when possible: Thoroughly test creative to ensure you are following best practices.

Try new formats: Multi-format campaigns tend to perform 2x better than single format. Use Story Ads to build intent, or Collection Ads to showcase your products.

Give it time: Allow the auction 3-4 days to adapt to the changes you’ve made and tests you’re running. Try smaller budgets across more ad sets and creative testing to learn what works for your business.

Use higher-funnel goals: Utilize higher-funnel goals (swipe ups) instead of low-funnel goals (page views or purchases).

Bid on high-funnel goals: Reach scale, monitor performance KPIs, and build re-engagement segments that can later be targeted with a lower-funnel Goal-Based Bid.