Business

Engage Snapchatters With Story Ads

Story Ads are effective for sharing your message and expanding reach.

What is a Story Ad?

Story Ads feature a series of 3-20 Single Image or Video Ads.
  • Customizable for all buying objectives.
  • Delivered in between content or through a branded tile in Snapchat’s Discover feed.
  • Effective for diversifying your ad formats to reach more Snapchatters.

Drive Action Using Story Ad Best Practices

Stay on brand with creative and boost engagement with Snapchatters.
Ensure clear branding within the tile image: Keep imagery engaging and consistent to your brand.

Keep tile creative relevant to the content: Ad creative and copy should support your message.

Test and learn with multiple creatives: Find out what creative performs well by testing various versions.

FAQs for Creating Story Ads

Are you looking to expand ad formats and diversify performance?
By using Story Ads, you access a completely new pool of inventory that can help to increase reach and performance.

Do you have a product or service that requires consideration?
Story Ads give you a longer timeframe to tell your story and drive higher intent for prospective customers.

Do Story Ads work for driving leads?
Story Ads are one of the most effective ad formats for driving an effective cost per lead for your business.

Showcase Your Products With Catalog Ads

Share the products, services, or experiences you sell online.

What Are Catalog Ads?

Catalog Ads are shoppable ad formats tailored to your business goals and objectives.
  • Leverage your existing product catalogs to help scale and automate ad creation.
  • A library of assets can be used to automatically create multiple product ads through branded templates.
  • These ads can be used in either static or dynamic format.

Supported Ad Formats for Your Catalog Ads

There are three ad formats that can be implemented on Snapchat for Catalog Ads.

Collection Ads

Feature four tappable tiles to feature products.

Single Image or Video Ads

Allow Snapchatters to swipe directly to a location within your app or mobile website.

Story Ads

Showcase your brand by showing a series of products.
Create a Catalog Ad

FAQs for Catalog Ads

How do I find the best way to reach my audience?
Whether you want to drive sales, app downloads, or meet potential customers, Catalog Ads are easy to use and deliver meaningful results.

Can I showcase relevant products?
Catalog Ads are connected to the product catalogs you sync, letting you share the latest products you have to offer to the most relevant audiences.

How will I get the most out of my Catalog Ads?
Leverage ad formats that are tailored to business objectives like driving awareness, sales, subscriptions, or downloads.

Creative Best Practices for Catalog Ads

Check out a few of our recommendations to get creative right for your Catalog Ads.

Creative Best Practices for Catalog Ads

Check out a few of our recommendations to get creative right for your Catalog Ads.
Make your point quickly: Introduce your main message from the start.

Use purposeful sound design: Select memorable, relevant audio for ads.

Feature a singular message: Focus on one message with a clear CTA.
Create a Catalog Ad

Diversify Campaigns With Multi-Format Delivery Ads

Using more than one ad format helps streamline your campaigns.

What Are Multi-Format Delivery (MFD) Ads?

Optimize toward a central goal and drive higher lifts with multiple formats in one ad set.
  • Gives auction dynamics the latitude to deliver into the best-suited inventory for the price and objective.
  • Less friction when it comes to spending on Snapchat Ads.
  • Less manual work for live campaigns and less time spent monitoring performance.
Create a Multi-Format Delivery Ad

How to Integrate Multi-Format Delivery Ads

  1. Use the global navigation in the top left corner of Ads Manager to click “Create Ads” and then select the "Advanced Create" option.
  2. Choose an objective and make all your selections under the “Campaign Setup” section.
  3. Use the “New Ad Set” button on the right side to add multiple ad sets. Choose your ad set details, placements, audiences, and budget, ensuring you set one budget across all ad formats.
  4. Select from the bid options available, which will be applied across all formats. You can also select campaign goals.
  5. Design your ad and review everything to ensure it’s ready for publishing.
Create a Multi-Format Delivery Ad

Supported Ad Formats for Multi-Format Delivery Ads

Single Image or Video Ad

A full-screen Single Image or Video Ad that appears in between or after content.

Story Ad

A series of 3-20 Single Image or Video Ads that appear in between content or accessible through a tile in the Discover feed.

Collection Ad

A shoppable ad format that showcases multiple products or services.

Commercials

:06 non-skippable video ads that appear between content or within Snapchat’s curated content.
Create a Multi-Format Delivery Ad

Supported Objectives for Multi-Format Delivery Ads

  • Impressions: Ensures efficient delivery with the broadest reach possible.
  • Swipe ups: Optimizes toward the most efficient cost per swipe up on all supported formats.
  • App install: Optimizes delivery toward Snapchatters who are most likely to install your app.
  • App purchase: Reaches high-intent Snapchatters who are most likely to make a purchase.
  • Pixel sign up: Reach Snapchatters who are likely to register or sign up for your web-based business.
  • Pixel purchase: Optimizes for the most effective cost per purchase on the web.
Create a Multi-Format Delivery Ad