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Business

Zain KSA Achieves An 83% Decrease In CPA On Their “Shabab” Campaign


11.4 million

Reached

 5,662 

Purchases made

83%

decrease in CPA % per quarter

The Story:

Zain is one of the leading telecom providers in Saudi Arabia, with services like 5G, Fiber, and Esim. To boost their market among a younger audience, Zain launched a service called “Shabab”, the Arabic word for “youth”. Zain’s marketing goal was to increase the number of purchases of the “Shabab” service while maintaining a low cost per purchase.

The Solution:

To help Zain achieve its objectives, OMD Arabia ran awareness and conversion campaigns in parallel, using a mix of static images and videos across Snap ads, story ads, and collection ads. Through burst awareness campaigns, Zain was able to reach a younger audience in a short time, strengthening the top of the funnel. By retargeting card abandoners and their lookalikes, website visitors, and video viewers, Zain generated highly relevant interactions and, in turn, lowered their cost per purchase.

The Results:
By following the above strategy, Zain doubled their sales in Saudi Arabia quarter over quarter and consistently decreased their cost per purchase between Q1 and Q3 by 83%. This also came with a CPM decrease of around 50% compared to the same time last year.

“The platform burst has helped not only achieve a great result when it comes to awareness, but also achieve a whopping 83% decrease in cost per acquisition and almost 500% increase in sales volume.”
- Abdulrahman Binshulhub, Channels Management Specialist, Zain KSA
"The Shabab campaign for Zain KSA on Snapchat's platform burst was a resounding success, thanks to the partnership between OMD KSA, Zain and Snapchat. The campaign's high-impact, efficient advertising yielded an impressive 481% increase in sales volume."
- Charbel Karam, Performance Director, OMD KSA

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