Walmart is an omnichannel retailer operating more than 10,000 stores globally and a growing e-commerce business. Even with retail locations readily available to the majority of the US population, Walmart is always looking for innovative ways to meet their shoppers where they are and provide them with helpful and convenient tools to enhance their shopping experience. For their evergreen Every Day Low Prices campaign, Walmart sought to incorporate the powerful utility of AR at scale - something that would engage their audience and entice trials of featured items spanning across multiple, distinct product categories from back to college dorm furniture essentials, to beauty try-ons, to toys in time for the holiday season.
Walmart looked to Snapchat to provide their customers with an easy, interactive way to try Walmart’s products through the power of Snapchat’s AR ad products - specifically Snapchat’s Catalog-Powered Shopping Lenses. Walmart was able to upload a product catalog and have items ranging from Toys, Beauty and Home Furniture/Décor come to life as interactive shoppable ad experiences.
The Catalog-Powered Shopping Lenses in Walmart’s Every Day Low Prices campaign reached over 35 million Snapchatters and this audience generated over 161 million trials of featured Walmart items - roughly 4.5 product trials per user!
Knowing that Catalog-Powered Shopping Lenses are easy to configure and support AR activations across their entire product catalog in an always-on capacity, Walmart treated this campaign as an opportunity to learn how to best execute this scalable AR ad product. In partnership with Snapchat, Walmart used A/B split testing to evaluate and measure different executions of AR ads and plans to capitalize on these learnings and continue to test new hypotheses in future campaigns.