Volkswagen leverages Snapchat AR Lens to drive awareness of a new leasing model

Volkswagen and Snapchat teamed up to drive awareness and engagement for the ‘Felices los 3’ campaign in Spain, which promotes a new leasing model that is shared between two friends.

Volkswagen developed a fun Lens experience to reach Snapchat’s highly engaged audience aged 18-34. The Lens asked users to share the screen with a friend, once two users were identified, together they took off for a run ride in their VW Polo.

The campaign exceeded all engagement norms, with a 7.4% save rate and over 7% earned reach.