Even though, on Snapchat, Ounass was yielding a fantastic ROAS of 9x while delivering a high volume of transactions, the brand still wanted see how much further they could improve their ROAS.
Deployment of Dynamic Ads on Snapchat in the Middle East.
Ounass was the first advertiser to test Dynamic Ads in the region. In less than 2 weeks, Snapchat’s Dynamic Ads solution delivered a ROAS of 12x for the brand’s “always-on” activity1. Conversion Rate is up to 80% better than other re-engagement players1. The traffic quality is much better than other re-engagement platforms as Snapchatters are spending 40% more time on Ounass1.