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Success Story
Success Story

Make Up For Ever Bridges Online To Offline With Snapchat AR Lens And Video Campaign


Visitor Target (1)


Brand Favorability (2)


Purchase Intent (in KSA) (2)
The Story
Make Up For Ever launched in Q4 2019 a new range of Setting Sprays, re-promoted the ULTRA HD family - and drove users in-store to Sephora to try and buy. Known as a professional and educational brand, the objective was to educate users on the different makeup steps in a very entertaining way while extending beyond their existing loyal customer base to conquer new customers.
The Solution: AR Lens, Snap Ads & Story Ads
Leveraging the social power of their in-house artists, Make Up For Ever launched simple, yet highly-effective Snap and Story Ads.
The creative promoted the Snapchat partnership and showed them playing with the Lens - predominantly driving top-of-the funnel Brand and Ad Awareness. The AR Lens built delivered significant uplifts across the entire funnel, especially Lower Funnel.
The Results
The Lens delivered +10pp (2) in Purchase Intent, and +12pp (2) in Brand Favorability. This demonstrated how AR experiences on Snapchat are agile and able to deliver against both top of bottom-funnel KPIs. Combining video and camera formats delivered outstanding results, with over 1739 store visits, against a target of 1000.

Snapchat peut contribuer à la croissance de votre entreprise.

1Make Up For Ever | LVMH internal data, November 16, 2019 - January 31, 2020.
2Kantar Brand Lift Insights Study, Q4 2019.