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Business

Hard Rock International, in partnership with yellowHEAD, hit the right chords with Snapchat audiences

103%

ROI D7
vs. other paid media channels



109%

ROI D30
vs. other paid media channels 



138%

CTR
vs. other paid media channels

-86%

CPM
vs. other paid media channels
The Story
Hard Rock Blackjack Casino, an exciting table games social casino experience from Hard Rock International launched in 2020. Upon the launch of the Hard Rock Blackjack Casino game, Hard Rock partnered with yellowHEAD to reach their ROI goals. 
Looking to ensure that Hard Rock exceeded their goals, yellowHEAD revisited their existing user acquisition strategy and determined there was a need to shift away from underperforming platforms. yellowHEAD partnered with Snapchat to reach the valuable Snapchat community, at scale, given the high penetration of Hard Rock’s target market. 
The Solution: Snap Ads + Story Ads 
yellowHEAD’s user acquisition team and Snapchat partnered together to develop the best strategy to achieve, and even surpass, Hard Rock’s KPIs. In order to reach the maximum number of potential gamers on Snapchat, the team used both Snap Ads and Story Ads, optimized for App Installs and purchases.
The Results
The value of the Snapchat Generation delivered success. Hard Rock and yelllowHEAD reached amazing results, exceeding their performance seen on other platforms and achieving their ROI goals. Their refreshed strategic approach and shift to Snapchat resulted in a 103% increase in ROI D7 and 109% increase in ROI D30 vs historical benchmark seen on other platforms1. Not only was HardRock able to exceed revenue goals, but they were able to scale this revenue growth efficiently with a 86% decrease in CPMs1.









"Snapchat was a new channel in which we were interested to grow the global audience for Hard Rock Blackjack Casino; in partnership with YellowHEAD we developed a strong strategy for precision targeting and spot-on creatives to test this new channel, and saw an astounding 103% increase in ROI that makes Snapchat a prominent platform for Hard Rock user acquisition efforts moving forward.”
- Kresimir Spajic, SVP & Managing Director Online Gaming, Hard Rock International 






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1Source: Hard Rock International Internal Data, 2020