5.74%
higher LTV¹
24.58%
higher ROI (than other channels)¹
Fordeal drove 40% higher customer LTV using App Re-engagement Ads
5.74%
higher LTV¹
24.58%
higher ROI (than other channels)¹
Snapchat is Fordeal’s #1 marketing channel, as they have found that Snapchatters have high purchasing power and are very active. The eCommerce platform leverages Snapchat’s full suite of acquisition and retargeting solutions for App Ads. To drive efficiency with creative production they use Product Catalogs to create product ads at scale.
Focusing on men's clothing, women's clothing, home furnishing, digital products Fordeal leveraged Snapchat’s full screen Deep Link Snap Ads to acquire and re-engage users in the Middle East region. Additionally, by using Deep Link Ads with App Purchase Re-engagement goal based bidding they have been able to maximize their acquired customer Lifetime Value (LTV).
They use product imagery and focus on price to drive their success with the highly engaged Snapchat audience in the MENA region.
Fordeal's ROI is 24.58% higher than other channels, CPM is 58.59% lower than other channels and customer value is 5.74% higher than other channels.1
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