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Clearly used Snapchat to drive a 3.6% purchase lift with virtual try-on
Clearly used Snapchat to drive a 3.6% purchase lift with virtual try-on
+3.6%
+3.6%
purchase lift
purchase lift
+46%
+46%
lift in unique page viewers
lift in unique page viewers
The Story
Clearly, an eyewear retailer, was looking to introduce its brand to Snapchatters in a unique way. Leveraging a multi-product approach, Clearly produced a breakthrough campaign leveraging the Camera and Content to create an Augmented Reality virtual try-on and seamless buying experience.
Solution #1: Lens
The Lens brought a virtual try-on experience to Snapchatters. Toggling through five different glasses, Snapchatters could find the style they liked best and share a snap with their friends to garner opinions.
Snapchatters could also go straight to Clearly’s website to purchase the glasses online after their AR trial.
Solution #2: Video Ads
Clearly leaned into Snapchat’s content ad formats to focus on their traffic and conversion goals. A mix of Story Ads, Snap Ads, Collection Ads and Dynamic Ads were used to showcase the Clearly brand and offering in new ways. Snapchatters had a seamless buying experience, allowing them to swipe up or tap directly to the product pages.
The Results
Clearly was able to drive a full funnel impact for their brand, achieving a +7 point lift in brand awareness3 and +5 point lift in brand consideration3, while also driving a +46% fit in unique page viewers on their site2 and a +3.6% lift in purchases1.
“Clearly’s investments in augmented reality for the virtual try-on experience led us to partner with Snapchat to increase our reach and engage a new audience. The results speak for themselves and we continue to partner with Snapchat on new ways to keep the audience informed and engaged as we drive our business goals.”
- Arak Bhokanandh, Vice President, Digital, Clearly
Démarrez votre success story dès aujourd'hui !
Démarrez votre success story dès aujourd'hui !
Créez votre première publicité en moins de cinq minutes, avec une simple photo et quelques clics. Adressez-vous à un public engagé qui ne jure que par Snapchat, et obtenez des résultats pour développer et étendre votre activité.
Créez votre première publicité en moins de cinq minutes, avec une simple photo et quelques clics. Adressez-vous à un public engagé qui ne jure que par Snapchat, et obtenez des résultats pour développer et étendre votre activité.
1Snap Inc. internal data June 18 - July 18, 2020
2Snap Inc. internal data June 19 - July 19, 2020
3Snap Inc. brand lift survey of CA Snapchat users June 13, 2020 - July 19, 2020. Control n=535 exposed n=471