Clearly used Snapchat to drive a 3.6% purchase lift with virtual try-on

Clearly, an eyewear retailer, was looking to introduce its brand to Snapchatters in a unique way. Leveraging a multi-product approach, Clearly produced a breakthrough campaign leveraging the Camera and Content to create an Augmented Reality virtual try-on and  seamless buying experience. 

The Lens brought a virtual try-on experience to Snapchatters. Toggling through five different glasses, Snapchatters could find the style they liked best and share a snap with their friends to garner opinions.

Snapchatters could also go straight to Clearly’s website to purchase the glasses online after their AR trial.

Clearly leaned into Snapchat’s content ad formats to focus on their traffic and conversion goals. A mix of Story Ads, Snap Ads, Collection Ads and Dynamic Ads were used to showcase the Clearly brand and offering in new ways. Snapchatters had a seamless buying experience, allowing them to swipe up or tap directly to the product pages.

Clearly was able to drive a full funnel impact for their brand, achieving a +7 point lift in brand awareness ³ and +5 point lift in brand consideration ³, while also driving a +46% fit in unique page viewers on their site ² and a +3.6% lift in purchases ¹.