Business

Cabify Engages Gen Z with an Augmented Reality Game

+22K

shares and saves

+13s

AR Lens play time

2x

ROAS compared to other platforms

-16%

lower CPI than other platforms
The Story
Cabify partnered with Snapchat to figure out how to better connect with the youngest users for their mobility app. Insights showed that a traditional discount offering is not as engaging for this audience. The goal was to generate high engagement with the Generation Z audience in Spain. 
The Solution
Through Augmented Reality, Cabify's in-house team leveraged Lens Studio to create an interactive AR Lens that invited Spanish Snapchatters to play a hunting game to unlock a discount code. The AR Lens placed different vouchers on Snapchatters’ foreheads, which they were able to catch by raifsing their eyebrows! 
Through this idea, Cabify also was an early beta tester for app install goal-based bidding for their AR Lens campaign.
The Results
As expected, the game captured everyone’s attention along the way! It generated over 22K saves and shares1, reinforced the brand image with a +13s average play time1, and also delivered 2x ROAS2 and a decrease of 16% in cost per installcabify 2.
“​​The addition of AR Lenses for App Install campaigns was a great release for Snapchat. Now we can deliver our acquisition messages within the camera in a fun and engaging way that we can't do elsewhere. We have seen extraordinary results in terms of engagement and action intent, helping us to engage with teens through fun experiences."
- Marta Martín, Global Paid Social Coordinator, Cabify

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1Snap Inc. internal data March 10, 2021 - March 31, 2021
2Cabify internal data