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Business

BIGO LIVE Sees Tremendous Success on Snapchat in Acquiring New Users and Engaging With Their Existing Audience

5%

lower CPI than other platforms in United States

25%

higher 24 hour retention rate than other platforms in United States

33%

higher 24 hour retention rate than other platforms in Saudi Arabia

19%

higher registration rate than other platforms in Saudi Arabia

10%

higher D7 ROI than other platforms in Saudi Arabia
The Story
BIGO LIVE is a world leading live-streaming platform where users can livestream their favorite moments, make friends from all around the world, and watch 24/7 livestream to kill boredom. With 300 million users across 150+ regions, they provide these audiences with the best place to showcase their talents and stay connected in a positive, healthy and creative way. Their key objective on Snapchat is to reach new users and engage with Snapchatters who stay closely connected with their friends and family.
The Solution
BIGO LIVE worked with the agency, AdTiger, to test and discover the best performing creatives in Snap Ads. They found the engaging vertical and full-screen creatives attracted users’ attention and helped acquire more high-value users from the United States and Saudi Arabia. They also saw a 25% higher 24 hour retention rate than other platforms in the United States and a 33% higher 24 hour retention rate than other platforms in Saudi Arabia. They were also able to achieve a higher D7 ROI by targeting the most engaged users with app install goal-based bidding. 1
The Results
With the success using Snap Ads, BIGO LIVE has applied the same method in Story Ads in an attempt to scale up the volume of users, and they plan to dive deeper into Snapchat Ads and unlock more capabilities in the future.
“We are happy with what we have achieved with Snapchat advertising in the US and MENA and we will continue to scale up and unlock its potential.”
- Jin Cheng, Traffic Operation Director, BIGO LIVE

Snapchat can help your small, medium or large business grow.

1Client’s Internal Data From AppsFlyer