Business

Celebrate the Festive Shopping Season on Snapchat

Learn how our community of shoppers and gifters go from Inspiration to Purchase

Optimism and happiness will be major drivers of retail purchases this season

1) Increased optimism: Positivity and enthusiasm about the year ahead is on the rise. And when optimism increases, so does spend.
2) Mobile Commerce: Shoppers have finally made the jump from desktop to mobile shopping. Mobile commerce has arrived, and it’s not going anywhere any time soon.
3) Immersive Experiences: Consumers crave immersive, contextual, and sophisticated shopping experiences more than ever. AR and video are answering the call.

Learn how Snapchatters go from Inspiration to Purchase

Snapchatters are a valuable audience to reach during the Festive Season

Create Immersive Shopping Experiences

At Snapchat, your brand content is more than just ads to our community — they’re immersive experiences that inspire meaningful connections. Snapchatters are 61% more likely to use ads on social and communication apps for holiday inspiration than non-Snapchatters. AR is now the expectation of consumers. It allows them to show and try on your products from anywhere, and it creates immersive experiences that help them to get into the Christmas spirit each festive season.
For the most powerful combination of ad products use the camera and video products together in tandem, at every stage of the celebration cycle. Using the camera and video together will increase brand awareness lift by 36% and average intent lift by 25%.

Begin your success story today!

Create your first ad in less than five minutes, with just a photo and a few clicks. Reach an engaged audience that lives only on Snapchat, and drive results to build and scale your business.

12020 Alter Agents study commissioned by Snap Inc. QG7a: “Which of the following do you do on Snapchat related to gifting?” Base: Snapchatters (n=808)
22021 Deloitte Holiday Research Commissioned by Snap Inc. Q: “Thinking specifically about holiday shopping, which of the following have you done… ‘I share Snaps with friends or family while browsing.’” Base = Snapchatters (n=1040), Non-Snapchatters (n=281)
3Snap Inc. internal data, November–December 2019 average vs November–December 2020 average.
42021 Deloitte Holiday Research Commissioned by Snap Inc. Q: “Thinking specifically about holiday shopping, which of the following have you done… ‘Post something about the gift after I get it.’” Base = Snapchatters (n=1040), Non-Snapchatters (n=281)
52021 Deloitte Holiday Research Commissioned by Snap Inc.; Base = Snapchatters (n=1040); Q: “How will your total holiday spending compare with last year’s holiday season?”
62021 Deloitte Holiday Research Commissioned by Snap Inc.; Base = Snapchatters (N=918), Non-Snapchatters (N=252); Q: “Where have you bought/plan to buy [CATEGORY] products this holiday season?”
7Calculated by comparing 2021 Deloitte Holiday Research Commissioned by Snap Inc.; Base = Snapchatters (N=918), Non-Snapchatters (N=252); Q: “Where have you bought/plan to buy [CATEGORY] products this holiday season?” to eMarketer “Roundup: Path to Purchase Beyond the Retail Vertical.”
8eMarketer, “Retail MCommerce Sales Worldwide,” December 2020.
92021 Deloitte Holiday Research Commissioned by Snap Inc. Base = Snapchatters (n=918), Non-Snapchatters (n=252); Q: “When it comes to choosing products you want for yourself or to give as a gift to others, how much do you use the following for inspiration?”, 1 = “I don’t think about this at all when I’m making holiday purchases” and 5 = “I think about this a lot when I’m making holiday purchases.”; Q: “Where have you bought/plan to buy [CATEGORY]
products this holiday season?” ...’Online through social media and communication apps’”; Q: ”And how much have you spent or do you anticipate spending in each of the following categories this holiday season?”
10Snap Inc. internal data, 26 November 2020.
11Snap Inc. internal data, 24 December 2020.
12Snap Inc. internal data, 25 December 2020
13Snap Inc. internal data, 31 December 2020.
14Snap Inc. Internal Data 2020.