The Gameplan For A Profitable Season
Many advertisers are late to the game and only run conversion campaigns around key moments - when the auction is highly competitive. Bring qualified customers to your website now - when the competition is low.
Lead with offers
Offers should be clear and simple. Consider these rules for the offer to attract new potential customers:
Make them easily memorable (e.g. SNAP50).
If possible, include product bundles (e.g. “Buy hat + scarf and get 30% OFF).
Make them worthwhile. Shoppers expect higher discounts during Holidays.
If you can’t discount, consider free gifts, or free shipping.