Catapult your holiday sales campaigns with free setup and $150 ad coupon ¹

With your invite to Snapchat Holiday Select, get a tailored set up for your holiday campaign and $150 on us to try Snap’s best practices this holiday season.¹

To help you sell more during the holiday season, we’ll share:

$150 coupon to help catapult your key campaigns this holiday ¹
Invite-only features only available to select advertisers
Help setting up campaigns to maximize conversions

Your Snapchat Ads Specialist still has slots just in time for the biggest moment of the season.

All consultations are free and require no commitment.

Schedule a 1-on-1 consultation

Win Black Friday & Cyber Week

The most profitable season is upon your business. Consider running conversion oriented campaigns and when you set them right, we’ll share a $150 coupon towards them.¹ Focus on showcasing your best-seller products or holiday collections. Make sure you’re using the 5 golden rules for creative, and set up the ads to deliver a high ROI in the run up to key shopping times.

Keep ads short. (3-5 seconds, Max 10 seconds)
Add Sound: 64% of Snapchat Ads are viewed with sound on.²
Focus on one message or product.
Style ads like user-generated content (UGC) as if a Snapchatter created and shared it!
Encourage a clear call-to-action (CTA) with text and voice to reinforce. (i.e. Swipe up to claim your offer)

Audiences: Use Snap Audience Match (SAM) and Lookalike Audiences to match data from your customer list (email, mobile advertiser ID, or phone number).
Automated Matching: In one click, streamline the set-up of your Snap Pixel. Benefits of this feature include: more accurate reporting, larger custom audiences, and improved optimization based on the information that already exists on your website. This is an early access feature, available only to a select group of accounts at this time.
Catalogs: Product Catalogs contain all the relevant product information for items sold on your website, such as product title, id, image, links, and much more. This information can be used to advertise on Snapchat across a variety of formats, including manual Product Catalog Ads and Dynamic Ads. If you are an Organization Admin, you can create a Product Catalog via manual upload or data feed sync, and move forward with campaigns showcasing the products, services, or experiences you sell online.

Is your campaign struggling to deliver at all?
- Use Auto Bid: this should give the campaign a boost to deliver impressions.
- Hold budgets steady until performance is satisfactory.
Is your campaign performance strong but not hitting daily budgets with impressions?
- Bidding: Increase the bid incrementally by 20-30% every day until you see delivery results.³
Is your campaign delivering in full but not hitting conversion targets?
- Expand Audience: Try to build a new ad set targeting more users with a tight max bid to monitor performance.

Set up your ads at least 72h before your sale goes live.
Make your offer easy to remember and compelling.
- If possible, include product bundles. (e.g. “Buy hat + scarf and get 30% OFF)
- If you can’t discount, consider free gifts, or free shipping.
Turn up the budget on Thanksgiving night (Nov 25th) and Cyber Monday (Nov 29th).³

Schedule a 1-on-1 consultation

Recommended Holiday Calendar

Each week we’re guiding you through the steps of campaign creation and optimization to ensure you successfully grow your business with Snapchat ads.

Schedule a 1-on-1 consultation

Success on Snapchat

See how e-commerce businesses like yours are finding success on Snapchat.

Interested in joining the free Snapchat Holiday Select Program? Schedule a 1-on-1 call with your Snapchat Ad Specialist to get started.

All consultations are free and require no commitment.

Schedule a 1-on-1 consultation

¹Offer delivered by Snapchat Sales expires 12/15/2021. Available to business accounts in the U.S. where at least one authorized user has met the campaign structure requirements of Snapchat Holiday Select program. This one-time use, non-transferable coupon is not redeemable for cash, and may not be used in combination with any other promotional offer. Coupon cannot be split across multiple Ad Accounts and is only redeemable for advertising inventory that is run through our auction. Void where prohibited by law. See the Business Services Terms for additional restrictions.

²Snap Inc. internal data Q1 2019. “Sound on” means playback audio is on, headphones are on, or mute is overridden.

³For illustrative purposes only. Snap is not responsible for your budget allocation, campaign set up or performance.

Catapult your holiday sales campaigns with free setup and $150 ad coupon ¹

Win Black Friday & Cyber Week

5 Rules of Creative

We’re sharing our creative insights and best practices to help your business stand out and drive sales on Snapchat this holiday season.

Get Data Right

Consider three ways to maximize your own data in finding the right customers on Snap.

Get Campaigns Right

Adjust your campaigns before the shopping rush begins to make sure that your ads get you a good return on investment.

Get Conversions Going

You’re ready to scale! Consider these recommendations to maximize performance during key moments.

Recommended Holiday Calendar

Each week we’re guiding you through the steps of campaign creation and optimization to ensure you successfully grow your business with Snapchat ads.

Success on Snapchat

See how e-commerce businesses like yours are finding success on Snapchat.

Interested in joining the free Snapchat Holiday Select Program? Schedule a 1-on-1 call with your Snapchat Ad Specialist to get started.

All consultations are free and require no commitment.