Drive Sales with Snapchat Ads
Let's get you started and on your way to promoting your online business. Here you'll find information on:
Why Snapchat Ads can help grow your business
Tools to help you design your ad
Ad formats that were built for online businesses like yours
How to set up Snap Pixel to measure and optimize
Launching your ad
Understanding campaign results with one centralized dashboard in Ads Manager
Why Advertise Your Online Business on Snapchat?
Get started with just $5
All businesses can advertise on Snapchat with just $5 a day. Take full control of your campaigns by setting daily and lifetime budgets, and placing spend caps.
Snapchatters shop on their phones
Snapchatters are 20% more likely to use their phone when shopping than they did a year ago 2, and hold a global spending power of $4.4 trillion. 1
Optimize your campaigns to drive more sales with the Snap Pixel
The Snap Pixel tracks website visits, online events, and sales. Build retargeting audiences to reconnect with Snapchatters who are interested in your products - all with the Snap Pixel.
Goal-based bidding and automated bidding strategies help you get noticed
Unlock goal-based bidding to optimize your Snapchat Ads towards your desired online actions. Use Snapchat’s automated bidding strategies to automatically optimize towards online events and conversions.
Options for Ad Design
The Creative Library is where you can design and manage creatives in your account. You can also search, filter, and browse through your ads. Now let's talk about some ways you can design your ads.
Upload Original Creative
Exercise your creative freedom to upload an ad that you've designed for your business.
Instant Create
Instant Create allows you to create an ad in minutes. Simply input your website's URL and an ad will be generated using available assets on your site.
Snap Publisher
Create ads with our free tool, Snap Publisher. Design ads from scratch or use a template. Plus, you can choose from our library of stock video and images!
Ad Formats that Showcase Your Products
Use Snapchat’s made-for-commerce ad formats to reach your target audience and drive sales.
Single Image or Video Ads
Single Image or Video Ads
Single Image or Video Ads are full screen ads that can be used for many objectives. Simply add an attachment and enable Snapchatters to swipe up and take action.
Collection Ads
Showcase a series of products.
Collection Ads appear in Stories, and showcase a series of products, giving Snapchatters a tappable way to browse.
Story Ads
Reach Snapchatters with a series of ads.
Story Ads are a series of 3-20 Snaps that live alongside popular content tailored to Snapchatter’s preferences in the Discover section.
Personalize with Dynamic Ads
Dynamic Ads are a simple way to personalize ads for your customers. Show Snapchatters ads, built directly from your product catalog, that are tailored to them based on their actions taken on your site or in your app.
Campaign Setup
When creating a campaign in Ads Manager, you can choose between two workflows to get started: Instant Create and Advanced Create.
Instant Create
Instant Create is a simplified way to create a campaign with a single ad. It includes a streamlined ad creation flow that leverages our most popular templates and simplified ad detail options, enabling you to publish an engaging creative without additional design resources.
Advanced Create
Snapchat’s Advanced Create workflow lets you create multiple ad sets with more advanced targeting and bidding capabilities. You can also leverage the Snap Pixel to measure the impact of your campaigns and optimize accordingly.
Mesurez, optimisez et réengagez grâce à un Snap Pixel.
Le Snap Pixel est un outil qui vous permet de mesurer, d'optimiser et de créer des audiences pour vos campagnes publicitaires.
Aucune expérience de codage n'est requise
Installez votre Snap Pixel en quatre étapes faciles, sans aucune expérience de codage. Il suffit de créer votre code Snap Pixel, de le mettre en œuvre sur votre site Web, de valider son fonctionnement et d'activer le suivi des pixels dans Ads Manager.
Optimisez les enchères pour les événements de conversion
Mesurez les événements en ligne tels que les consultations de produits, les ajouts au panier et les conversions en ligne avec le Snap Pixel. Après avoir mis en place le Snap Pixel, vous pouvez optimiser ces événements de conversion une fois que le seuil minimum est atteint.
Réengagez les Snapchatters intéressés
Utilisez les audiences personnalisées Pixel pour recibler les Snapchatters qui ont navigué sur votre site Web avec des fenêtres de retour flexibles, ou créez des audiences similaires pour atteindre les Snapchatters semblables à vos clients existants afin de les inciter à acheter davantage.
Measure Campaign Results Using One Centralized Dashboard
Ads Manager: Snapchat’s self-serve advertising platform
Launch ads, test creative, build reports, and optimize towards your goals - all in one place.
See what Snapchatters are doing on your website after seeing your ads
Launch single ads or multi-tiered campaigns, run tests, and manage reporting
Run diagnostics on your Snap Pixel implementation with Events Manager
Use Audience Insights to learn how Snapchatters engage with your ads
Grow your small business with Snapchat today.