Snap and Tealium clients will be able to pass conversion data to Snap in a seamless and privacy-safe way.
Sharing highlights from Snap’s first-ever Direct Response Summits.
Learn how to measure and drive KPIs with Snapchat's three Es to media effectiveness - Experimentation, Evaluation, and Execution. Evolve your measurement strategy here!
Deliver personalized advertising experiences on Snapchat with fast, free-of-cost CAPI integration via Snap & Datahash Partnership.
Snapchat announces a partnership with Scope3 to research and understand the carbon emissions footprint of advertising campaigns and formats. Learn more here!
Today, Snap reported our Q1 2024 Earnings, where we shared that we grew revenue 21% year-over-year to reach $1.195 billion.
Marketing Mix Modelling (MMM) has been around for many decades and with the changes in privacy regulations and advancement in technology, it is experiencing a renaissance.
Introducing new partnerships & product updates to help drive business outcomes.
Building new programs and features for our most leaned in partners.
Snap partners with Integral Ad Science to develop new brand safety solutions for Snapchat advertisers.
Today, we’re launching Sponsored AR Filters on Snapchat, a new augmented reality (AR) ad offering that expands brands’ reach beyond the pre-capture Lens Carousel.
Snapchat partners with IPG MAGNA to research creator content and to identify best practices for creator marketing. Learn the rules and tips here!