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Meet the Snapchat Generation

The Snapchat Generation is driving new behaviors and values that are changing the world today. Find out how your brand can connect and grow with this unique community of 238 million Snapchatters.¹
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Growing With the
Snapchat Generation

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1Snap Inc. internal data Q2 2020
22020 GroupSolver US study commissioned by Snap Inc.
32020 GroupSolver UAE study commissioned by Snap Inc.
4GlobalWebIndex (GWI) Q2 2019–Q1 2020, France. Question: "I like to be surrounded by different people, cultures, ideas, and lifestyles."
5Snap Inc. survey of NO Snapchat users, June 25–27, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Hvilke av følgende personer påvirker deg mest når du skal velge produkter du skal kjøpe, eller når du skal prøve noe nytt?"; 833 respondents.
62020 GroupSolver DE study commissioned by Snap Inc.
72020 NRG US Study commissioned by Snap Inc.
82020 GroupSolver AU study commissioned by Snap Inc.
9Snap Inc. survey of CA Snapchat users, June 23–25, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Which of these types of people are most influential on you choosing products to buy or trying something new?"; 720 respondents.