Saudia

Flying Smarter on Snapchat

For Saudia, driving awareness at scale was only part of its ambition. The airline also wanted to make its media investment work harder.

This meant it could efficiently reach relevant audiences – while giving Snapchat’s delivery system greater flexibility to identify where budget could generate the strongest results.

Putting Budget on Autopilot

Saudia activated Campaign Budget Optimization across its awareness activity, allowing its budget to move dynamically between ad sets based on real-time delivery opportunities.

This gave Saudia greater flexibility to optimize throughout the campaign, reduce wasted spend and maximize the impact of its awareness investment.

Efficiency Takes Off

By combining smarter budget allocation, Saudia was able to not only reach Snapchatters more efficiently, but also generate stronger engagement from audiences choosing to open and interact with the campaign.

This included 14% lower eCPM compared to 2026 awareness BAU campaigns, as well as a 17.65% higher open rate – demonstrating stronger engagement with Chat Ads with the test campaign ¹.