Quay
Quay entered the Q4 holiday season with the goal of maximizing performance and efficiency across Snapchat campaigns during one of the most competitive moments of the year. Utilizing Snap’s Dynamic Product Ads, Quay adopted a structured dynamic ad testing strategy, ultimately driving stronger engagement, improved efficiency, and higher returns.
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Quay’s Vision for Automated Holiday Success
Known for iconic, statement-making eyewear, Quay’s legacy is rooted in quality, confidence and a commitment to making bold design attainable for all. Designed for every look, every moment and every mood, fan favorites like High Key and Nightfall helped define the brand, building a global following with frames that are stylish, accessible and made to be seen. Today, Quay delivers trend-driven eyewear at an accessible price point, empowering customers to express their personal style through standout frames.
In partnership with digital marketing agency Common Thread Collective, Quay tapped Snapchat to connect with a new generation of consumers seeking self-expression, discovery and seamless online shopping experiences. To maximize efficiency during the highly competitive Q4 holiday shopping period, the brand needed a way to deliver personalized, product-centric experiences at scale, cut through the noise of a crowded holiday marketplace without the manual burden of constant creative versioning, and drive measurable business outcomes.
Scaling Personalized Experiences for Peak Season Impact
Quay leveraged Snapchat’s Dynamic Product Ads and a structured dynamic testing strategy. By utilizing real-time product feeds and automated creative personalization, Quay served shoppers highly relevant ads tailored to their individual interests and browsing behavior. This automation allowed the brand to scale personalized messaging instantly, ensuring every shopper saw the most relevant frames at the most optimal moments of intent.
This shift to a dynamic-first strategy drove stronger engagement, improved efficiency, and higher returns during a critical retail season, and delivered a massive performance lift across every key retail metric.
Compared to non-dynamic campaigns, Dynamic Catalog Ad campaigns delivered:
40% higher return on ad spend 1
2.86x higher click through rate 1 at a 67% lower cost per click 1
31% lower cost per purchase 1
While dynamic ads were stronger in delivering efficiency, non-dynamic ads still played a role in a hyper-competitive season like BFCM. Quay plans to keep Dynamic Catalog Ads in its evergreen strategy given this success in driving performance. By embracing Snapchat’s automation, Quay proved that scalable, personalized product experiences can help fashion retailers drive revenue impact during the peak shopping season.
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