JD Sports
During the 2025 peak Christmas season, JD Sports activated Promoted Places on Snap Maps across the UK and France. The sportswear retailer drove a 15pt lift in ad recall and 20% incremental reach – connecting online engagement to in-store action.
“At JD, youth culture isn’t something we market to - it’s something we actively propel forward. This campaign was about showing up in the moments, places and platforms that really matter to our community. By tapping into Snap and the power of Snap Map, we connected with young people in a way that felt natural, local and creator‑led, driving real impact and connecting our customers digitally, driving them to our physical environments, while staying true to the culture that shapes everything we do.”
- Liza Nolan, Associate Director of Digital Media, JD Sports
Two Markets, One Mission
During the 2025 peak Christmas period, JD Sports set out to connect with youth audiences across the UK and France – not just online, but in store. The challenge was to bridge that gap at scale, in a way that felt native to how young people actually use social platforms.
Going the Full Distance with Youth Audiences
JD Sports activated a full-funnel strategy on Snapchat, spanning takeovers, high-impact video and Promoted Places on Snap Maps. With 98% of Snapchatters navigating multiple tabs in a single session 2, Snap Maps gave JD a direct line between digital discovery and physical retail – making nearby stores visible to Snapchatters as they moved through the platform.
The campaign ran alongside JD's “Forever Forward” creative platform, a series built to celebrate the drive and creativity of today's youth. By pairing that brand narrative with Promoted Places, JD went beyond just appearing on the map, it showed up with real cultural purpose.
On Your Marks, On the Map
The strategy paid off across both markets. In the UK, the campaign drove a 15pt lift in ad recall and 20% incremental reach. In France, it achieved an 11pt lift in ad recall and 9% incremental reach 1. By owning its store presence on Snap Maps during its most important trading period, JD Sports turned digital engagement into measurable omnichannel impact.
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