Homecentre
Homecentre, one of MENA’s leading furniture retailers, wanted to strengthen its connection with audiences in Saudi Arabia using creator-led content. The brand partnered with Snap and Halo AI in a move that proved the power of the format – and boosted ROAS by 102%.
“Snapchat proved that creator-led content can drive both engagement and results, with content resonating naturally with users and performing well across CPC, CPA, and ROAS.”
- Akash Saxena, Head of Digital Marketing, Homecentre
Building Connections with Consumers
For more than 30 years, Homecentre has empowered consumers to create their ideal home. With more than 80 stores across MENA, the retailer has become a top destination for interior enthusiasts in the region. Recently, the brand wanted to connect more authentically with audiences in Saudi Arabia – and Snapchat was the key.
The Key to Increased Engagement
As Homecentre wanted its messaging to be more relatable than traditional ads, creator-led content was an obvious choice. The furniture retailer was also eager to establish whether creator content could drive lower-funnel performance outcomes, including app installs and purchases.
To unlock success in Saudi Arabia, the brand partnered with Snapchat and Halo AI to activate 10 creators across KSA. The collaboration was rooted in authentic app reviews that highlighted how Homecentre’s product range elevated real homes. A series of chic and engaging Snap Ads spotlighted the brand’s vast offering, promoted upcoming sales and guided Snapchatters through the app.
Home to Commercial Success
Homecentre’s partnership with Snapchat and Halo AI proved the power of creator-led content. Over the course of three weeks in total, Homecentre achieved a 44% lower cost per purchase, a 44% higher click efficiency, and a 102% boost in ROAS 1. By forging authentic connections with its target audience, Homecentre has opened the door to further success in the region.
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