Heat Wave Visual & Wpromote
Ahead of its peak summer season, D2C brand Heat Wave Visual partnered with Wpromote to push performance boundaries on Snapchat. They A/B tested Snap’s Multi-Segment Dynamic Product Ads against standard Snap Ads and found the Multi-Segment Dynamic Product Ads outperformed the standard format across every key performance metric.
- Thiago, Brand Manager, Heat Wave Visual
For enhanced product discovery and stronger consideration, the team deployed Multi-Segment Dynamic Product Ads: a new format in Snapchat Ads Manager consisting of a two-card Collection Ad. This format allows advertisers to lead with a single image or video before displaying the second card featuring four tappable product tiles.
By combining this format with Snap’s upgraded ML-powered Target Cost Bidding algorithm, they gained greater control and predictability while ensuring high performance and scalability.
More Ways To Win With Snapchat
Leading up to its busy summer season, Heat Wave Visual, the bold D2C sunglasses and lifestyle brand, partnered with digital marketing agency Wpromote to push past standard advertising limits to drive sales efficiently. Together, they conducted a strategic A/B test to evaluate Snap’s Multi-Segment Dynamic Product Ads against standard Snap Ads—leaning into dynamic testing to explore Snap’s latest performance ad offerings.
When evaluated on a click-only attribution model, the Dynamic bundle outperformed the standard Snap Ads across every key metric:
106% higher ROAS 1
137% higher CTR 1
43% lower CPC with Dynamic Ads 1
By embracing Snap’s latest dynamic and performance ad innovations, Heat Wave and Wpromote unlocked measurable efficiency and boosted product consideration. The Multi-Segment Dynamic Product Ads delivered a powerful blend of creative storytelling and personalized product recommendations, setting a new performance benchmark.
