GoWish
Eager to capture US audiences, GoWish collaborated with Kouvr, a popular US content creator in a First Snap placement. The Danish wishlist app not only reached more than 45 million people in the States, but also boosted metrics and broke benchmarks.
"To penetrate the US market effectively, we leveraged the First Snap to establish instant brand authority with over 45 million people. This high-impact entry provided the necessary momentum to bridge the gap between broad awareness and targeted conversions, proving the efficiency of our full-funnel approach."
- Casper Ravn-Sørensen, Co-Founder and Chief Growth Officer, GoWish
From Wish to Reality
Established in 2015, GoWish is an app that allows users to create wishlists, share gift inspiration and source presents. A market leader in its native Denmark, the brand had a clear aim: become the world’s most popular wishlist app by capturing the US market. Snap could help turn that wish into a reality.
Finding Audiences with First Snaps
To make an impact in the US market, GoWish launched a First Snap placement in collaboration with Kouvr, a hugely popular American content creator. This meant GoWish could deliver a full-screen sponsored video message directly into a Snapchatters’ Chat Feed via Kouvr, a Snap Star with over one million followers. As part of her content, Kouvr positioned GoWish as the go-to app for holiday gifting. This seamlessly bridged the gap between GoWish and its new target market.
A US Campaign: All Wrapped Up
By choosing this highly visible and interactive format, GoWish unwrapped a brand new consumer base. In just one day, GoWish reached 45.5M unique users and generated 49M+ impressions. This boosted the brand’s profile views by +111% and contributed to +21% lift in followers. GoWish also exceeded expectations by achieving a 16.6% lower CPM compared to its internal benchmarks for the placement. With Snapchat, it really is all wrapped up 1.
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