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Codeway Improves App Acquisition Efficiency with Snapchat Unified Attribution
lower Cost Per Install (CPI) 1
Codeway
Codeway Improves App Acquisition Efficiency with Snapchat Unified Attribution
- Duygu Haykır, Growth Director, Codeway
Unified Attribution helped Codeway improve acquisition efficiency while providing more consistent campaign measurement and optimization.
As reported by Adjust, the campaign delivered:
18% lower Cost Per Install (CPI)
More stable Cost Per Purchase (CPP) performance while scaling campaigns
Improved confidence to increase campaign investment
More consistent attribution aligned with Mobile Measurement Partner (MMP) reporting
By combining Snapchat's first-party signals with trusted third-party measurement, Unified Attribution enabled Codeway to scale app growth while maintaining efficient acquisition and reliable performance reporting.
More Ways To Win With Snapchat
Codeway is a leading mobile app publisher behind a portfolio of globally successful AI, creativity, and lifestyle applications. As app privacy standards continued to evolve, the company sought a more consistent way to measure campaign performance while maintaining efficient user acquisition across its growing portfolio.
As one of the first advertisers to test Snapchat's Unified Attribution, Codeway partnered with Snapchat to evaluate how the solution could improve campaign optimization for Cleanup, its flagship utility app designed to help users clean, organize, and optimize their phone storage.
Codeway implemented Unified Attribution, Snapchat's app measurement solution that combines Snapchat's first-party attribution with Mobile Measurement Partner (MMP) modeled signals. By reducing fragmentation across measurement sources, Unified Attribution enables advertisers to optimize campaigns using Snapchat's signals while delivering reporting that aligns more closely with trusted MMP measurement.
Using Cleanup as the test application, Codeway compared campaign performance after adopting Unified Attribution. The enhanced measurement framework provided clearer optimization signals, allowing the team to make more informed decisions while maintaining consistent performance as campaigns scaled.
With improved attribution and optimization, Codeway was able to confidently increase investment without sacrificing efficiency.
